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36Kr Announces Short-Form Video Marketing Collaboration With Intel

36Kr Holdings Inc. a prominent brand and pioneering platform dedicated to serving New Economy participants in China, announced that the Company has provided customized short-form video advertising solutions for Intel, representing a brand new marketing collaboration between the two companies.

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36Kr’s innovative marketing solution promotes Intel® Evo™ platform-based laptops in a professional, illustrative and user-friendly manner. It includes a 7-minute video featuring the design concept and performance of Intel’s premium laptops, as well as three 4-minute short-form videos demonstrating three of Intel’s original technologies: Intel®Wi-Fi 6, ThunderboltTM 4 and Iris® Xe Graphics, respectively. These customized videos are being distributed through 36Kr’s own network as well as its various distribution outlets among major third-party traffic platforms, and have accumulated over 7 million video views and more than 220,000 likes since last week’s premiere. 36Kr’s superior content creation and dissemination capabilities have always been the Company’s core advantage, and the successful Intel collaboration is a strong testament to the premium quality and strong influence of 36Kr’s rich content matrix.

36Kr launched its short-form video business in August 2020, as a further expansion of its diverse content offering formats which include text, images, audio and livestreaming. The Company has so far produced over 170 video programs and gained over 6 million cumulative followers. This rapid growth and high popularity makes 36Kr one of the top performers in the Business & Finance short-form video content vertical.

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Short-form video content is very popular among younger generations and effectively broadens 36Kr’s appeal to a wider user base. It enables the Company to provide more rich-media advertising solutions and has also created new opportunities for 36Kr to work with more B2C brand customers. An increasing number of enterprise clients across various industries are conducting B2C marketing campaigns using customized short-form videos on 36Kr to cultivate brand awareness and build new brand images.

Mr. Dagang Feng, 36Kr’s co-chairman and chief executive officer, said, “We are honored that our short-form video marketing solutions received accolades from Intel. As we broaden our content offerings, we are delighted to see our platform and influence attract more elite brands in addition to our New Economy customers. 36Kr will develop fresh perspectives to empower our customers’ marketing management and unleash greater commercial value by creating diverse solutions to meet customers’ demands. By leveraging short-form video, we are confident that we will be able to expand our customer base and increase customer’s average spending with us. We believe we are well-poised to continually improve our commercialization as we proactively capture the vast growth opportunities around us.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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