AdsWizz Becomes the Exclusive Global Audio Advertising Reseller for Audiomack
Audio buyers may now access Audiomack’s global multicultural content through AdsWizz’s combination of technology and sales offerings
AdsWizz Inc. and Audiomack Inc. announced an exclusive global audio advertising inventory agreement. Expanding upon AdsWizz’s and Audiomack’s existing relationship, AdsWizz now has exclusive sales rights to Audiomack’s multicultural content. AdsWizz and Audiomack’s expanded relationship is expected to provide advertisers with a new streamlined way to reach Audiomack’s more than 20 million monthly global users across North America, Europe and Africa.1
Buyers will now exclusively connect to Audiomack’s highly sought-after audience via Audiomack’s direct sales team or through AdsWizz’s connected demand sources: AudioMatic, AdsWizz’s demand-side platform; the AdsWizz Marketplace, which enables publishers and advertisers to easily transact on audio inventory; and AdsWizz direct integrations with major third-party demand-side platforms.
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AdsWizz’s ad technology, combined with its relationships with regional media sales representatives, including SXM Media in the United States, is expected to streamline audio inventory connections and monetization, enable publishers to efficiently monetize their audio content via the publisher’s direct sales team, resellers or a combination of both, and make audio inventory easily accessible to advertisers.
“Our enhanced relationship with AdsWizz has not only strengthened our existing salesforce but has enabled buyers to connect with our highly sought-after audiences in more ways than before. Giving advertisers access to our content in targetable and measurable ways matters most. Leveraging AdsWizz technology and media sales services does that for us,” said Dave Edwards, SVP of Revenue, Audiomack.
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“Audiomack is blazing trails for how artists get their content to new audiences. Being able to support its initiatives and connect advertisers with its unique and valuable content and audience is exciting and powerful,” said Anne Frisbie, SVP Global Partnerships and Business Development, AdsWizz.
The agreement expands upon Audiomack’s current utilization of the AdsWizz full technology stack which provides Audiomack with a holistic view of ad decisioning, revenue optimization across direct and programmatic sales channels, an audio-centric attribution suite, data management, and inventory forecasting. Audiomack is also able to leverage AdsWizz’s motion-activated ad format, ShakeMe, that provides real-time conversion opportunities for advertisers. This unified approach is expected to allow Audiomack to create an enjoyable and relevant ad experience for its listeners and a seamless connection with advertisers seeking to reach their audience.
AdsWizz, a subsidiary of SiriusXM, is the technology engine powering the monetization of audio content worldwide. A pioneer in the space, AdsWizz provides publishers and independent content creators with the tools they need to scale their audio business, while offering marketers innovation at scale, allowing them to connect with audiences globally. From radio, streaming, and podcasts to dynamic ad insertion, advanced programmatic, contextual targeting, and first-to-market audio ad formats, only AdsWizz seamlessly connects an entire ecosystem of audio buyers and sellers with the click of a button.
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