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Alfi Announces Digital Advertising Tablet Rollout In Rideshare Vehicles In Austin and Las Vegas and 2.0 Driver Portal

Intelligent digital tablets now in 16 major U.S. markets with plans for two more cities in late Q12022
Driver portal version 2.0 launched to support payment, monitor activity, and manage service
Growing scale of Alfi digital tablets driving increased advertising demand from agencies and brands

Alfi, an AI enterprise SaaS advertising platform, announced plans to commence the rollout of its AI-enabled intelligent tablets to rideshare drivers in two major U.S. markets, Austin and Las Vegas. The Company has initiated the next phase of its digital tablet installations in rideshares after having successfully deployed in 14 major U.S. cities, established a partnership with a major programmatic exchange, Vistar Media, and in response to an increasing demand from agency and direct advertisers for Alfi’s Digital Out-of-Home (DOOH) technology that can provide effective insights and analytics in a privacy-compliant manner. Alfi has also launched an upgraded version of its driver portal to provide enhanced support and facilitate ease of payment to rideshare drivers across all 16 markets.

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“Alfi’s SaaS computer vision with machine learning technology goes well beyond geo-targeted ads by providing ride-sharing audiences real-time curated ads using contextual targeting powered by AI to get the right ads in front of the right people at the right time, said Ron Spears, Alfi Chief Revenue Officer. “Such personalized experiences strengthen customer loyalty and relationships and help brands improve their ROI. With the next phase of our intelligent tablet deployment underway and the establishment of critical mass of digital tablets in our first 14 markets, brands can access our technology to optimize the performance of their campaigns and create compelling and dynamic customized content in real-time to our growing rideshare audience.”

Rideshare Audience Represents Attractive and Growing Demographic for Advertisers

  • Nearly 90% of riders are between the ages of 18 and 44.
  • Approximately 52% are highly engaged millennials between the ages of 25 and 34.
  • Riders have an average household income of more than $90K.
  • Average rideshare trip is 23 minutes.

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For brands and content providers, rideshares represent a fast-growing advertising marketplace that is complicated by the narrow window of connection with a consumer on the go. Alfi can provide brands valuable insights into audience data-driven experiences, audience matching, and analytics.Additionally, being able to measure how a campaign performs allows advertisers to put their dollars where it matters most. Utilizing Alfi’s machine learning analytical approach to advertising, brands now have powerful tools to analyze vast amounts of information to proactively take steps in real-time that will positively impact their campaigns.

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Key Events Driving Increased Advertising Demand in Austin and Las Vegas:

  • Austin: South by Southwest (SXSW)
  • Las Vegas: NFL Draft, Grammys, Return of Conventions and NFL Super Bowl 2023

Alfi is actively engaged with both brands and agencies eager to utilize its AI-powered tools to better serve relevant ads and information to users at these upcoming events.

“Since commencing our initial digital tablet rollout, we have focused our technical and service teams on refining our driver communications and payment platform while building our pipeline of advertisers. With the recent launch of our enhanced driver portal, the scaling of our presence in the rideshare market, and growing interest from advertisers to utilize our platform, now is the right time to begin our next phase of deployment,” said Peter Bordes, Alfi Interim CEO and Board Member. “As more DOOH dollars transact programmatically in 2022, buyers and sellers will increasingly demand to understand – at the individual transaction level and for all transaction types – the end-to-end economics. Alfi answers this challenge with its computer vision AI machine learning technology that delivers audience matching and performance measurement capabilities, allowing advertisers to leverage data, measurement and precision in their DOOH advertising campaigns.”

Out of Home Digital Advertising Growth Leading the Way

Out of home (OOH) advertising revenue increased 38 percent in the third quarter of 2021 compared to the previous year, accounting for $1.75 billion, based on figures released by the latest Out of Home Advertising Association of America (OAAA) OOH Ad Revenue Report findings.

Digital OOH is leading the industry’s recovery, and the segment jumped 56 percent compared to Q3 2020. Year-to-date, OOH ad revenue totals $5.1 billion which is an increase of 10 percent over 2020. The growth in OOH advertising revenue, particularly digital, supports recent research findings from Alfi showing the following:

  • 96% of senior advertising executives believe data from DOOH ads is fueling greater ad campaign creativity and enabling brands to engage with an even more defined audience
  • 58% state the quality of the evaluation/measurement tools available is ‘very important’ (e.g., who was receptive to an advertisement, how it was received, and how it affects the behavior of an individual as they go about their daily lives)
  • 55% say the ability to deploy campaigns with ultimate flexibility and immediacy – by the day or even the hour – due to the detail OOH technology provides- is also ‘very important’ in driving growth in the DOOH market.

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