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Aqilliz Partners with Cybersecurity Firm White Ops to Drive Programmatic Supply Chain Transparency

White Ops’ Advertising Integrity and Marketing Integrity solutions will ensure greater campaign transparency and fraud protection for Aqilliz’s global network of clients

Aqilliz, a technology company that specialises in blockchain-powered solutions for digital marketing, has announced a partnership with White Ops, the global leader in bot mitigation and ad fraud protection.

As part of the co-marketing agreement, Aqilliz will be offering White Ops’ Advertising Integrity and Marketing Integrity solutions for all its enterprise clients across the globe, effectively bolstering its existing suite of programmatic campaign optimisation tools. In return, White Ops will equally be offering Aqilliz’s blockchain-powered solutions that span across the areas of identity management, programmatic campaign optimisation, and loyalty and rewards management, to its global clientele. By working together, Aqilliz and White Ops will be able to better boost campaign transparency and offer improved fraud prevention measures across their respective partner ecosystems.

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Gowthaman Ragothaman, CEO of Aqilliz, said: “Digital advertising is now more automated than ever, evidenced by the ever-growing appeal of programmatic. While efficient, the existing programmatic model has upheld systemic challenges for far too long. Driven by our mission to restore an equal value exchange across brands, platforms, and consumers, we’ve demonstrated the potential of blockchain in enabling a smarter model of automation and transparency. This partnership with White Ops is a natural extension of this as we look to bring even greater brand trust and cost-savings to our partners.”

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Aqilliz will be offering White Ops’ Advertising Integrity product to its clients, enabling them to access pre-bid fraud prevention and post-bid analysis for desktop, mobile, and connected TV. This helps to ensure that all inventory is human-verified in order to protect and grow revenue. In addition, this will also be supplemented by White Ops’ Marketing Integrity product, which looks to protect marketers’ budgets, campaigns, data management platforms, sales leads, and retargeting from malicious, sophisticated bots. With solutions that holistically address every aspect of the campaign lifecycle to the benefit of all stakeholders, Aqilliz clients can expect to see better optimised, fraud-free campaigns that promise increased conversion rates.

Ryan Murray, Director, Asia Pacific at White Ops said: “While the programmatic ecosystem has gradually grown in sophistication over the years, so has the extent to which bad actors are able to exploit loopholes in the campaign supply chain. In a time where brands are becoming increasingly conscious of their spend, having a clearer understanding of where and to what your money is going to, is essential. In partnering with a leading innovator in the digital marketing ecosystem like Aqilliz, we’ll be raising the bar on what a transparent, fraud-free digital advertising ecosystem ought to look like.”

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Today, White Ops is the global leader in collective protection against sophisticated bot attacks and fraud and works with over 200 enterprises around the world, offering cybersecurity protection and threat mitigation in the areas of digital advertising and marketing. Verifying over five trillion interactions per week, White Ops counts the demand side platforms (DSPs), ad exchanges, and brands as part of its diverse clientele.

Founded in September 2019, Aqilliz is a technology company that looks to address the areas of privacy, personalisation, and provenance, through its suite of blockchain-based solutions built for the digital marketing ecosystem. Aqilliz provides solutions that transform processes to optimise campaign performance, secure the privacy of data, remove fraud, and engineer valued outcomes. To date, Aqilliz has partnered and worked with leading industry names and brands across the fast moving consumer goods and mobile food delivery sectors.

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