Automated Creative Aims to Reinvent Advertising Business in North America
Launches in the US and Canada; Dan Moseley is appointed Managing Director to oversee continued expansion in the region
Automated Creative, which is on a mission to reinvent advertising using automation, has appointed Dan Moseley as Managing Director as it continues to expand in the US and Canada in response to increasing demand for its services. The company unites creativity and automation to optimize media performance, reduce media wastage and drive insight back into the business. Its methodology removes the guesswork from your creative spend, and combines skills from the traditional agency and SaaS tech platforms, encouraging brands to embrace new ways of delivering creative performance.
Automated Creative produces ads for a range of household name brands from Bose, Diageo, Beiersdorf, Reckitt to KFC, uniting creativity with automation to optimize media performance and remove the guesswork from creative decisions. The team’s methodology audits creative toolkits with the aim to deploy them more efficiently, uses automation to test strategically-optimized messaging and visual triggers at scale, and delivers insight live through campaigns to allow marketers to deliver consistently improved performance back into the business.
Dan will continue to lead the agency’s expansion in the US and Canada. Passionate about building teams which help brands to connect with audiences in today’s exciting, complex and fast-changing cultural landscape, he has worked across Europe and on both sides of the pond, delivering global and local work for major sports, lifestyle and CPG brands such as adidas, Red Bull, General Mills, Unilever and Real Madrid. An expert in brand strategy and digital marketing, formerly Head of Client Services at We Are Social, Dan also worked at Leo Burnett Design and Publicis Sport & Entertainment as part of a diverse career which has seen him deliver YouTube programming with adidas, launching Beats by Dre’s local and digital efforts across EMEA and delivering gaming executions for Activision and General Mills.
Dan says: “This is an exciting moment in Automated Creative’s ongoing success story and part of its wider, continued expansion effort to service the growing numbers of clients who are hungry for our services. In what is undoubtedly a challenging political and economic climate, many are recognising that Automated Creative brings something entirely new to the table with a powerful and unique blend of creativity and automation to optimize paid media efforts, reduce media wastage and deliver intelligence back into the business. Today it’s a no brainer. Tomorrow it’s a non-negotiable.”
By turning impressions into intelligence, Automated Creative’s clients, from Cisco to P&G, make huge leaps in the performance of paid social and display advertising. For instance, Adam Wright, Head of Digital at Beiersdorf, comments on the impressive way in which Automated Creative technology ‘integrates across all channels and platforms as well as the awesome performance and insights discovered’.
“Not only have AC delivered unreal performance on recent ad campaigns, they have also given the KFC marketing team new insights into the motivations of our customers”
– Jack Hinchliffe, CMO at KFC UK & Ireland
Dan will be joined by several new hires servicing the US and Canada, as the Automated Creative team continues to entrench a growing client base in the region, delivering work for brands such as Bose, Upwork, spirits manufacturer Brown-Forman, and Haleon.
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