BBTV Showcases Direct Advertising and Branded Entertainment Campaigns Highlighting the Growth of its Plus Solutions
BBTV Holdings Inc., the leading creator monetization company with a mission to help creators become more successful, is sharing the following recent Direct Advertising Branded Entertainment highlights and achievements as part of its Plus Solutions:
- BBTV has secured a number of paid direct advertising and branded entertainment campaigns across consumer verticals including Lifestyle & Fashion, Food & Beverage, and Sports for brands including Thrive Market, PUMA, and The RealReal, highlighting the growth of its Plus Solutions.
- Creator content plays a big role in buyer behaviour, as more than half of social media and video users leverage social platforms to research products1 and nearly three quarters of them are more likely to purchase products and services based on content creators’ recommendations.
- Digital video advertising, which is just one corner of the creator economy, is expected to more than double from 2018 to 2021 to $82B3, and it’s expected to grow to $185B by 2026 at a 40% CAGR. The creator economy as a whole is poised to rise at an even faster pace than the early days of ecommerce.
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“The creator economy is a powerful driver for digital revenue, as millennials and Gen Z are driving the major shift from traditional to digital consumption. Advertisers trying to reach these generations are spending more in digital video than ever before, as millennials have the highest buying power among all generations,” comments Shahrzad Rafati, Chairperson & CEO, BBTV. “This is just the tip of the iceberg, and the two pillars of making money in the creator economy are reach and engagement. BBTV is a global leader for both, with 600 million monthly unique viewers and over 50 billion minutes watched every month.”
Below are examples of Direct Advertising and Branded Entertainment campaigns in the form of YouTube in-video shout-outs, and Instagram activations. The campaigns positively endorse specific brands and products.