Comscore Signs Multi-Year Deal With Minute Media for Digital Audience Measurement

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced it has signed a renewal agreement with Minute Media for the use of Comscore’s granular digital audience measurement solutions. The multi-year agreement, which sees Minute Media continuing to use Comscore Media Metrix® Multi-Platform and Video Metrix® Multi-Platform for U.S. and Hispanic audiences, will enhance Minute Media’s current audience measurement and ad planning functionalities.

Recommended AI News: Sierra Wireless Introduces the World’s Most Advanced 5G Router Portfolio

“We are thrilled that Minute Media continues to trust Comscore with their audience and advertising measurement. Our best-in-class digital currency allows them to better understand their audience and optimize business outcomes,” said Carol Hinnant, Chief Revenue Officer, Comscore.

Recommended AI News: Global Talent Shortages Reach 15-Year-High As Workforce Transformation Reshapes In-Demand Skills

Comscore Media Metrix Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets. Users are able to measure the consumption habits of their digital audience and competitive set by gaining insights into audience size, demographic composition, engagement, and behavioral trends. Media Metrix Multi-Platform offers comprehensive, person-level reporting across all devices and screens on all forms of digital content, providing metrics such as unique visitors, reach, time spent and cross-visitation.

Recommended AI News: NVIDIA Base Command Platform Provides Enterprises With Fast Path to Scale Production AI