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Everything You Want to Know about Flipkart’s Shopper Audience Platform

Data-driven analytics is the way to go when it comes to understanding the market dynamics and accordingly launching new services or products. With the help of data-driven analytics, a company can set up a Platform to identify opportunities, stay up with its competition and discover new business areas. In simple terms, it enables companies to create new business opportunities, generate more revenue, predict future trends, optimize current operational efforts, and produce actionable insights. So, from where do they collect data from?

There is a reason why LinkedIn is one of the top contenders in B2B marketing and Facebook in advertising. The huge number of users that these both have makes it ideal to extract actionable insights from the users’ data. This is the data that creates opportunities for businesses to shine in the hearts of the customers and take their product/service to the next level. And it is the same reason why Flipkart’s Shopper Audience Platform exists. Flipkart has designed such a platform to enable a programmatic way for agencies and brands to get inside customer insights and decide on targeted and data-driven advertising. Brands and agencies likewise can take advantage of data from 300+ million Flipkart registered users.

Platform Built for Quality and Scale

With so many users, Flipkart has a diverse kind of audience for brands and agencies to gather actionable insights. It spans across In-Market, Payment-Based, Premium Users, and Life stages.

In-Market

This segment covers all the shopping categories that users have searched, browsed, and purchased. Some of the names in the long list include Personal Care Home & Hygiene, Consumer Durables, Fashion, Mobile Handsets, Electronic Devices, Sports & Fitness, Baby Care, Food & Nutrition, Petcare, Diaper, and Price Affinity. Segments like these will help brands and agencies to reach the right audience for all their relevant marketing goals.

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Payment-Based

The segment covers how consumers engaged with the platform in terms of payments. Their preferences, modes, and payment methods can help businesses understand consumers’ sentiment on payments.

Premium Users

Customers that prefer top-notch service and aren’t hesitant to pay extra for exceptional service fall under this category. These customers also add their names to the list of premium product buyers. This tailored preference towards premium purchase and buyer can help businesses gain the right audience and deliver not only on marketing goals but also in extra profits.

Life stage

This segment is defined by the customers’ life stage and is built using probabilistic signals. Some of these life stages include Age; segregation by age groups and demographics, Parents; what parents are buying, and Students.

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