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Evite Announces Rebrand as the Online Invitation Service Meets the Needs of a Changing Industry

Evite, the world’s leading digital invitation platform, announces its new brand logo and direction, ushering an exciting new phase of its evolution. The new logo conveys the company’s commitment to modernizing the online invitation and gifting space while embodying its 20+ year legacy of bringing people together.

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“We are excited to bring the iconic name Evite to the forefront in a bold way that brings to life how we add fun and joy to special occasions,” said Karen Graham, Vice President of Marketing and Brand. “We are not changing who we are at the heart of Evite. We will always be a brand that is about bringing people together.”

As part of its brand evolution, Evite is putting renewed focus on its design, ease of use and innovation. To improve the overall user experience across the site, Evite is shifting away from ad revenue by building out commerce-driven revenue streams. On the design front, the company has begun launching successful collaborations with up-and-coming artists for custom, on-trend invitations and greeting cards. These new offerings will be followed in the summer of 2022 with expanded greeting card and gifting capabilities, including cryptocurrency gifts, eGift cards and editor-selected gift recommendations.

“Our new branding is the first of many things we are doing as part of our plan to enhance and modernize the Evite experience,” said David Yeom, CEO. “We are expanding our design offerings and gifting options as well as providing event planning guidance. Our goal is to offer our users a seamless planning experience as we see events begin to return to pre-pandemic levels.”

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Evite research predicts an overall return to pre-pandemic event volume could be as early as May 2022. Recently, Evite’s largest categories; birthdays, baby showers and wedding-related events, are the most rapidly rebounding areas, only down an estimated 5% from 2019 levels.

As the market leader in online invitations, Evite is transforming into a holistic platform that reflects the way customers celebrate, gather and gift today. Evite’s Premium invitations have seen a growing share of total conversions and revenue, signaling that customers are choosing to pay for new, on-trend designs, animated designs as well as artist collaborations. Revenue is up 73% since 2019, Average order value (AOV) is up 30% and transactions are up 34% for Evite’s Premium invitation products.

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