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Foqus TV Selects Setplex OTT Platform to Scale IPTV-Based Musical Television Programming and Content

The NORA Middleware Platform and Recommendation Engine Provides the Flexibility for Foqus TV to Deliver Music and Entertainment from Independent Artists Utilizing a Range of Free and Ad-Supported Models.

Setplex, a leading provider of flexible, end-to-end solutions for OTT service providers,announced that it was selected by Foqus TV to deliver IPTV-based music and entertainment content, leveraging its NORA middleware and recommendation engine. Utilizing the Setplex end-to-end OTT platform, Foqus TV will be able to offer and scale a broad range of original programming from independent artists, among other programs, to its global audience.

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Setplex provides a comprehensive, single-source platform to deliver OTT and IPTV content and programming. It includes everything from video encoding and transcoding, apps customization, a content delivery network (CDN), ad monetization, API integration, and subscriber, device, and security management, and advanced analytics.

Foqus TV will utilize the capabilities offered through Setplex’s NORA middleware and recommendation engine. Based on a microservices oriented architecture, NORA incorporates all the latest technologies to make Setplex’s platform fault-tolerant and highly scalable. It is ideal for tier-one operators that need to support millions of subscribers, as well as startups experiencing hyper-growth that require high-availability to support their business operation.

Setplex’s recommendation engine utilizes machine learning and artificial intelligence to optimize each subscriber’s viewing experience, suggesting content that is specific to their interests and preferences. The functionality incorporates algorithms that learn from subscriber watching behavior, including content type and categories, as well as other metrics, such as length of, and time of, views.

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“We are excited to partner with Setplex, integrating the company’s NORA middleware and recommendation engine to power our popular music television channel,” explained Dr. Jerry Frawley, President of Foqus TV. “Having received compliments and positive feedback from today’s harshest social media critics, Foqus TV continues to grow and expand, adding more content every day. Through the collaboration with Setplex, we can deliver an easy and intuitive customer experience that can scale.”

“Utilizing the Setplex platform, Foqus TV is uniquely positioned to deliver a broad range of free and ad-supported content that can easily scale to accommodate millions of subscribers,” added Lionel Dreshaj, Co-Founder and CEO of Setplex. “Our middleware leveraging microservices in combination with our recommendation engine that integrates machine learning and artificial intelligence will allow Foqus TV to keep pace with the anticipated demand for their content offerings.”

Customers like Foqus TV rely on Setplex because of its highly flexible platform which supports multiple business models such as PPV, AVOD, SVOD and TVOD. The platform’s middleware supports IPTV/OTT on-premise, in the cloud, or hybrid and supports a broad range of devices and endpoints, including web, iOS, tvOS, and Android.

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[To share your insights with us, please write to sghosh@martechseries.com]

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