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imo Ads Highlights 5 Mobile Marketing Trends For 2022 Ahead Of Brainscape 2021

imo Ads, a global mobile marketing platform that provides comprehensive branding and performance solutions for businesses located in the MENA region, will participate in the 11th annual BrainScape, one of the largest marketing conferences in the region. imo Ads will have its own virtual booth where it will welcome business, marketing and communications professionals from all over the world to showcase the value of its platform and demonstrate how they can prepare to attract customers on current and emerging digital platforms.

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“BrainScape is a conference designed to explore how new thinking and a fresh approach can help companies and brands reach higher levels of success”, said Joanna Zhao, Head of Ad Sales, imo Ads. “The marketing and communications landscape is constantly evolving with relatively new and emerging technologies such as Artificial Intelligence (AI), Machine Learning, Livestreaming, the Metaverse and more. In order for companies to stay both competitive and relevant they need to become more agile not only with the technology they use, but how they plan to incorporate marketing strategies and tactics across every customer touch-point both online and offline.”

PREDICTIONS-SERIES-2022

imo Ads leverages its premium resources to provide highly targeted and customized marketing solutions to help brands achieve stronger exposure, and reach users more effectively. With significant data resources and powerful algorithm capabilities, imo Ads could assist brands in maximizing their own potential and ROI through precise reach and efficient conversion.

A recent report states that people in the MENA region spend a lot of time on social media, averaging about 3.5 hours a day, across platforms. If we take a closer look at UAE, mobile phones remains the preferred device of choice as it accounts for 60.5 percent of web traffic across devices, according to Global Media Insight

With mobile and social platforms visibly being the future of marketing and communicating with potential customers, ahead of the conference, imo Ads shares a few trends that will be relevant to marketers in 2022.

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Video will continue to be important

Video content is quite engaging and attention grabbing. In fact, people pay more attention to video than to any other types of content, which is why watching short videos or live posts or stories as well as sharing videos on instant messaging apps are amongst the top 3 most regular uses of the phone across the Middle East region, according to Deloitte Global Mobile Consumer Survey, Middle East Edition 2019.

As a result, mobile markets will need to utilize video advertising utilizing some best practices to ensure that their messages and promotions stay relevant. These best practices include: starting strong, keeping it short and staying relevant to your target audience.

In order to deliver successful video ads, the right platform is required. Social media plays a vital role in terms of both boosting video content and enhancing reach and a good mix of cross-platform advertising is essential.

Businesses, regardless of their size, should all focus their efforts to invest in creative production to maximize the impact they will have in the near future.

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[To share your insights with us, please write to sghosh@martechseries.com]

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