InMobi Launches In-Game Advertising to Global Brands and Agencies

Native and Programmatic AdvertisingMartechNews

By AIT News Desk On May 3, 2021

World’s Leading Mobile In-App Exchange First to Offer Access to High-Performing Traffic from All of the World’s Leading In-Game Advertising Platforms

InMobi, the world’s leading independent marketing cloud, announced the launch of in-game advertising which is now available for brands across the globe to access programmatically on InMobi Exchange. The launch of unique in-game inventory on InMobi Exchange will enable brands to reach premium mobile users with ads that blend into the game environment, like electronic advertising boards in an in-game sports stadium, an esports arena or the extremely popular casual and hypercasual gaming space.

InMobi Exchange has forged partnerships with every industry-leading platform in the native in-game advertising space including AdInMo, Admix, Adverty, Anzu, Bidstack, Frameplay and Sayollo. The breadth of these partnerships means that advertisers can access this type of premium inventory across the globe at a scale and diversity unmatched by any other mobile supply-side platform today.

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“In-game advertising is one of these new frontiers that is uniquely effective because it allows advertisers to interact with their consumers in a highly intuitive way,” said Kunal Nagpal, SVP and GM, Publisher Platforms and Exchange at InMobi. “InMobi’s technology and unmatched mobile in-app expertise enables our global advertisers to access the highly engaged and diverse mobile gaming audience in a medium that is becoming increasingly relevant.”

Gaming has become an extremely attractive media channel for advertisers in recent years, with opportunities for brands to deliver high-impact creatives to a very engaged audience of over 3 billion gamers. In 2020, mobile gaming saw unprecedented growth both in terms of users and time spent. By supporting these new, non-disruptive ad formats, InMobi is enabling brands to reach highly immersed users and drive greater brand recall through their campaigns.