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LG To Add AccuWeather NOW Live Streaming Service To Its Lineup

AccuWeather NOW, the new video streaming product from AccuWeather, the proven leader in weather forecast accuracy, announced it is joining LG Channels’ growing roster of over 300 channels, meeting an increasing demand for streaming weather and climate news and content.

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LG users can now access AccuWeather’s forecasts as well as 24/7, continuous daily programming, dedicated to all things weather, including extreme and natural events, global forecasts, climate and weather-related news impacting our changing world and long-and short-form documentaries through the streaming platform, accessible and free to watch and stream from any device. LG Channels, combines premium, digital internet channels with your broadcast or cable television lineup.

The AccuWeather NOW streaming service on LG Channels features dramatic weather video; stories illuminating the potential impact of forecasted weather on sports, health, travel and other everyday activities; engaging social weather content from popular platforms such as TikTok, Instagram, Twitter and others; as well as long-form storytelling of major weather events and environmental wonders around the world.

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“We are delighted to bring AccuWeather NOW to LG Channels’ growing user base and footprint, delivering high quality streaming content as audiences’ appetites grow for weather and climate news, that is free and easy to find,” said Sarah Katt, General Manager of the AccuWeather Network, which streams AccuWeather NOW.

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“With the rapid audience growth of LG Channels, we’re excited to welcome AccuWeather Now to a growing selection of premium TV channels, available for free to LG customers. LG owners can easily engage with LG Channels through the LG Channels app icon or remote button on their LG OLED TV” said Matthew Durgin, Head of LG Smart TV for the North American region.

AccuWeather NOW steaming service complements AccuWeather’s existing suite of platforms, including its award-winning 24/7 national AccuWeather Network, which already reaches 36 million households with another 1.5 billion people globally accessing AccuWeather forecasts via digital devices, such as desktop and apps, as well as radio, television and newspapers and digital out of home.

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[To share your insights with us, please write to sghosh@martechseries.com]

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