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Mediaocean Scales Omnichannel Advertising Platform Using Gotransverse Billing

Gotransverse Cloud Billing Solution Scales to Handle Billions in Media Spend Faster than Ever Across Complex, Multichannel Media Contracts

Gotransverse, the leading provider of enterprise order-to-cash solutions, has been engaged by Mediaocean, the modern system of record for omnichannel advertising, to improve the speed and accuracy of media transactions. By standardizing on Gotransverse, Mediaocean is able to scale processing and rating of billions in yearly advertising spend with tight CRMCPQ, and ERP integration to accommodate complex price groups, tiers, and discounts.

Mediaocean provides foundational software to connect all the companies in the advertising ecosystem across brands, agencies, media, technology, and data. Mediaocean implemented Gotransverse intelligent billing as a means to tame complex contracts such as usage-based billing, which has become common with digital marketing. The Gotransverse billing system reduced monthly billing close times by 22 percent and increased billing accuracy to seven decimal points.

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“We determined Gotransverse was the best platform to handle the increasingly complex billing scenarios we are seeing,” said Doug Polignano, SVP of Finance and Global Controller, of Mediaocean. “Our customers invest billions in advertising across a wide range of media, so there is no room for error. Gotransverse delivers the scalability required with a degree of accuracy and transparency that allows our customers to gain maximum value from our platform, all while reducing the monthly billing close time.”

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Another clear advantage of standardizing on Gotransverse is third-party integration. Gotransverse provides seamless integration with their CRM, CPQ, business processing, ERP and other cloud-based workflow platforms.

“Our intelligent billing capabilities are ideal for Mediaocean’s omnichannel advertising platform,” said James Messer, Founder and CEO of Gotransverse. “Mediaocean’s integrated solution for complex media placement and management showcases Gotransverse’s accuracy, scalability, and integration capabilities, and our ability to handle the most complex and high-volume billing transactions.”

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