Mediavine’s Ad Technology Enables Passing All Three Core Web Vitals at Google’s Launch

By AIT News Desk On Jun 18, 2021

1,500+ Publishers Meet Google’s Page Experience Criteria While Running a Full Suite of Ads

Mediavine, the largest exclusive full-service ad management firm in the U.S., has developed ad technology enabling its 8,000 independent publisher websites to meet Google’s newly launched Page Experience requirements which include Core Web Vitals (LCP, FID and CLS). More than 1,500 of Mediavine’s publishers are currently passing all three Core Web Vitals on both desktop and mobile while running a full suite of ads.

The ad management firm custom built ad tech products optimized for LCP, FID and CLS to aid its publishers in passing Google’s new standards. The Optimize Ads for CLS feature specifically solves for layout shifts that are commonly associated with lazy loading ads while maintaining pagespeed and site layout. Mediavine is the first ad management firm with a proven ad solution that meets the Core Web Vitals criteria while preserving a website’s layout and pagespeed.

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“When Google set a new standard for its Page Experience, we knew we couldn’t stick to the status quo of ad performance, which has traditionally been an offender to pagespeed and CLS,” said Eric Hochberger, CEO and Co-Founder of Mediavine. “Now that the Core Web Vitals implementation has officially rolled out, it’s rewarding to see our ad technology empowering our publishers to pass all three metrics and run a full suite of ads.”

To pass Core Web Vitals, a website must be in the 75th percentile for all three metrics. At the time of Google’s initial roll out in mid-June, research shows that less than four percent of websites on the internet are passing. Mediavine’s ad tech passing Google’s requirements well ahead of the implementation provided publishers with the opportunity to have their websites re-crawled and reap the search rankings now that the changes are beginning to take effect.