MobileFuse and Ibotta Announce Partnership, Enhance Moments-Based Targeting Solution

By AIT News Desk On Aug 12, 2021

MobileFuse, one of the largest in-app, CTV, and DOOH advertising platforms, announced a partnership with Ibotta, a leading cash back rewards platform in the United States, to combine Ibotta’s deterministic shopping data with its proprietary Mindset Targeting to create a unique solution for CPG clients. Through this partnership, MobileFuse clients can better target specific audiences and deliver more relevant advertisements at scale.

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The Mindset Targeting solution analyzes real world signals to know when consumers are most likely to be impacted by a brand’s message. It applies context to each ad request, utilizing a series of unique data points that provide clients with a strong understanding of consumer mindsets and receptive moments. This solution incorporates Ibotta’s first-party deterministic audience segments, enabling marketers to not only serve ads during key receptive moments, but also to audiences that have made verified purchases. This news demonstrates MobileFuse’s commitment to delivering the best tools, helping clients further optimize campaigns and reach critical goals.

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“This strategic partnership provides our clients with unique targeting and audience engagement capabilities. It’s also timely, as the industry remains somewhat in flux around iOS 14.5 and the further depreciation around cookies. We’re in a strong position to offer deterministic purchase segments augmented by receptive moments so our clients can activate campaigns with confidence across our diverse exchange,” said Ken Harlan, Founder and CEO of MobileFuse. “Together, we’re helping marketers and the brands they serve better engage desired consumers in a more personalized way.”

“We are excited for MobileFuse’s clients to see the benefits of this combined partnership,” said Thomas Benedict, Senior Vice President, Data & Media at Ibotta. “Deterministic purchase data is the best truth set to build activation solutions on top of.”