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Momentum Worldwide Announces Hybrid Experience Platform ‘WhiteBox’

As the business community adjusts to the ever-changing landscape due to Covid-19, experiential advertising agency, Momentum Worldwide, unveils WhiteBox, a plug and play virtual experience platform. Offering personalized experiences, live networking and ‘Return on Experience’ measurement, the platform provides an opportunity for businesses to remain functioning smoothly regardless of differing country restrictions. WhiteBox blends real life and virtual activations on the one platform for B2B and B2C brands offering hybrid experiences.

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Born out of the pandemic and created from Momentum VXi, virtual experience intelligence technology, WhiteBox is an evolution on personalized virtual experiences to connect them to the now hybrid world. Businesses must be prepared, both when it comes to consumers and to their own communities, that hybrid life is here to stay.

Built on Momentum Worldwide’s extensive knowledge of experiential marketing and consumer insights, WhiteBox allows for ‘In Real Life’ content to be interacted with through the ‘Auditorium’ and offers live networking in the ‘Penthouse’ where break-out rooms and one-to-one meetings can take place, all with fully integrated video conferencing. WhiteBox uses live engagement metrics to measure the Return on Experience (ROI) allowing brands to see how people have interacted with the hybrid platform.

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The platform also offers a bespoke creative environment which elevates brands’ content along with easy guest registration and personalized agenda system. Already adopted by a number of brands including American Express and Johnson & Johnson, the platform can create experiences catering from 50 – 50,000 attendees.

Chris Weil, Chairman & CEO at Momentum Worldwide comments: “WhiteBox is the future for hybrid as it connects physical and virtual experiences in a seamless way. As this new way of life has been ingrained into our society, blending the real and virtual world, it’s important for brands to be able to engage with their consumers and businesses.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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