Ocean Outdoor Enables Programmatic Buying of Iconic United Kingdom Screens via Hivestack

By AIT News Desk On Aug 3, 2020

New partnership enables programmatic activation of super-premium screens at prime locations in the United Kingdom

Premium digital out-of-home media owner, Ocean Outdoor UK Limited (Ocean), announced that it has partnered with Hivestack, a global ad tech leader in programmatic digital out-of-home (DOOH) advertising. The collaboration will mark a new chapter in the history of programmatic DOOH, enabling marketers to activate some of the most iconic and recognisable screens in the United Kingdom.

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With this partnership, over 500 million monthly impacts in some of the highest traffic areas in top UK markets will become available to Hivestack’s buyers.

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Andrew Gibson, Head of Trading & Investment at Ocean Outdoor shared: “We are delighted to partner with Hivestack to advance our programmatic offering. As the UK eases out of lockdown, agencies and advertisers are seeking more flexibility than ever before. Hivestack’s programmatic technology offers digital marketers the ability to run highly targeted campaigns across DOOH that can be turned on or off at the click of a button, giving advertisers a highly effective and low risk route to market.”

Ocean will be using Hivestack’s supply-side tech stack to offer buyers private marketplace (PMP) deals as well as open exchange buys.

Andreas Soupliotis, Founder & CEO of Hivestack commented: “It’s an incredible privilege to offer Ocean’s beautiful and stunning DOOH advertising opportunities to our programmatic buyers. Everything Ocean does exudes excellence, and we believe our buyers will be thrilled to see these high-value impressions available for programmatic activation in Hivestack. Ocean is the gatekeeper of some of the world’s most desirable advertising locations such as the world-famous Piccadilly Lights, and the full motion networks The Loop and The Grid. We expect to see significant programmatic activations from digital marketers wishing to target audiences offered by this prime inventory.”