Octopus Interactive Announces Partnership With Vistar Media
- Tablet-based Rideshare Ad Inventory Available on Programmatic Exchange
Octopus Interactive, the largest national network of interactive screens inside of Uber and Lyft vehicles, announced a partnership with Vistar Media to make Octopus rideshare inventory available on Vistar’s digital ad exchange and utilize Vistar’s ad server technology.
The relationship with Vistar comes as the rideshare industry continues a strong recovery from the initial disruption caused by the Covid-19 pandemic. Recent recovery projections from both Uber and Lyft have suggested that rideshare will see a strong rebound in demand along with the reopening of the broader economy.
“With more and more people moving around as the pandemic eases, we can’t wait to show Vistar’s customers what’s possible with rideshare advertising, as well as better service our direct clients by leveraging the best of Vistar’s ad serving capabilities,” said Dillon Tedesco, CRO of Octopus Interactive. “From the unique, desirable audience characteristics of rideshare passengers to our first-of-its-kind passenger verification, Octopus’ inventory represents a premium opportunity for advertisers.”
“We have seen an increase in buyer demand for advertising inventory that reaches highly engaged consumers, blends seamlessly with a great customer experience and is offered in a unique contextual environment,” said Lucy Markowitz, VP of US National Sales, Vistar Media. “Octopus checks all of these boxes and has the unique aspect of being user-initiated, gamified, and highly memorable.”
Octopus is leveraging the Vistar supply-side platform (SSP) to make unique rideshare out-of-home inventory available for purchase programmatically, while the Vistar ad server will power delivery of all advertising content on the Octopus network.
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