Perion Launches Paragone – First Social Actionable Performance Monitoring (APM) System

Coinciding with re-branding from “MakeMeReach”, Paragone, SaaS platform, disrupts Social advertisement performance marketing

Perion Network Ltd., a global technology company that delivers its Synchronized Digital Branding solution across the three main pillars of digital advertising – ad search, social media and display / video and CTV advertising – announced the launch of Paragone.ai’s Actionable Performance Monitoring (APM). Paragone’s APM adds significant benefits to its already advanced, multi-channel social advertising management platform, which is now deployed with high-profile clients, including The Walt Disney Company and Havas Media.

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Paragone’s APM is a SaaS platform, that provides brands and their advertising partner teams holistic view of their social advertising spend across all networks, agencies, and platforms – from one easy-to-use interface.

APM provides Performance marketer real-time “virtuous cycle”. Ability to predict the effectiveness of social spend, recommend tactics to improve performance and activate these changes from one central view.

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The technology of Paragone’s platform is more relevant than ever, with the pandemic having dramatically accelerated the explosive growth of ecommerce and direct-to-consumer social advertising. This puts increased pressure on performance marketers to drive engagement, leading to scalable, trackable, and optimizable return on Ad spend. The existing tools required to meet those objectives are fragmented and unsatisfactory.
With Paragone.ai, the fragmented media ecosystem can now benefit from a cross-platform ability to “Capture and Convince” users by linking audience insights to manage campaigns across multiple social networks.

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