Place Exchange Integrates with Edison Interactive for Reach Across 33,000 Connected Golf Cart Screens
Partnership with Captivate to Drive Ad Inventory Sales
Edison Interactive (EI) announced that Place Exchange, a leading supply-side platform (SSP) for programmatic out-of-home (OOH) media, is integrating with its platform dedicated to reaching the highly valuable golfing demographic. As of today, Place Exchange will be able to offer access to ad space on thousands of connected golf carts with interactive screens on Shark Experience presented by Verizon.
Developed by golf legend and entrepreneur Greg Norman, Shark Experience is available nationwide across 33,000 connected golf carts, exclusively through Club Car. The carts leverage Verizon’s 4G LTE network and have HD touchscreen displays, built-in speakers and Bluetooth connectivity. Features of the platform include dynamic GPS yardages, hole flyovers, music via streaming radio or Bluetooth, real-time sports tickers, PGA Tour video on demand, Yahoo! News, Sports and Finance and Greg Norman golf tips, as well as exclusive advertising placement opportunities.
“Shark Experience offers an amazing opportunity to reach a highly coveted audience,” said Nick Bennett, VP Partnerships, Place Exchange. “The platform lets Digital Out of Home play a seamless role on the golf course in a way that effectively speaks to golfers.”
Captivate, the exclusive third-party sales representative for Shark Experience ad inventory, will be working with EI and Place Exchange to handle sales. “We are excited to partner on this extension of Shark Experience, giving marketers access to an extremely valuable demographic,” said Marc Kidd, CEO, Captivate.
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“This integration with Place Exchange advances Shark Experience’s ability to deliver great ad experiences alongside great content experiences,” said Jeremy Ostermiller, CEO and co-founder, Edison Interactive. “Historically, technology has been slow to integrate with the game of golf. Cameras, cellphones and other technologies were initially not welcome on the course. Shark Experience offers a breakthrough opportunity to reach the affluent golf audience in a captive setting for 4 plus hours at a time. Marketers understand that it offers a unique chance to engage with them – all while they are doing what they love most, playing the game.”
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