Quantela, Digital Alpha, and Liquid Outdoor Partner on $15 Million Project to Create Digital Signage Network
Digital infrastructure leader, Quantela Inc. and leading boutique outdoor advertising company, Liquid Outdoor jointly announce a new partnership to create a complete digital signage solution to expand Liquid’s lifestyle network.
Quantela will supply full program management and the technology platform to manage and monitor data captured across Liquid’s digital US lifestyle portfolio. Through an outcomes-based financing model, with support from key investor Digital Alpha, Quantela will additionally provide the initial $15m capital required for the project – and further expansion opportunities – which will be returned through shared advertising revenue over the term of the deal.
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The data and analytics generated by the Quantela platform will help to drive environmental efficiencies, reduce operational costs, and unlock new revenue opportunities along the entire lifestyle network. As part of the deal, Liquid will become one of Quantela’s preferred digital advertising partners for future US smart city-based projects.
“At Quantela, our data-driven solutions are focused on driving greater economic, social and environmental benefit for all. In this case, our platform adds value for the commercial developers, the advertisers and the citizens and visitors engaging with the digital kiosks. We’re privileged to support Liquid in such a holistic way and look forward to our ongoing partnership,” said Amr Salem, Chief Executive Officer, Quantela.
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“This powerful, strategic partnership will allow Liquid to quickly scale our national network of interactive digital media assets,” says Managing Partner, Paul Ducharme. “The project management and financial resources committed by Quantela will boost our capabilities and efficiencies as we continue to pioneer the mixed-use space, creating tremendous opportunities for both our advertising and real-estate partners.”
“Digital Alpha is excited to continue supporting Quantela’s rapid growth through its investment in outcome-based financing opportunities with Liquid Outdoor Media. The partnership of Quantela, Digital Alpha, and Liquid Outdoor Media offers a truly unique combination of technology, financing, and advertising capability to the market, to deliver new solutions at a scale and pace that would otherwise not be possible. In addition, the solution also helps drive positive environmental and social benefits, that are important factors to track in any investment,” said Rick Shrotri, Managing Partner, Digital Alpha.
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