Rain the Growth Agency, the leading independent, performance-minded, fully integrated DTC advertising agency, has announced a strategic partnership with iSpot.tv, the real-time TV measurement company.
The agreement allows Rain the Growth Agency’s roster of advertisers efficient and standardized access to iSpot’s full funnel approach to measurement. From media measurement and competitive tracking to conversion analytics and TV/OTT cross-platform verification—the agency is equipped to prescribe the capabilities of the iSpot platform based on a brand’s unique KPIs, and integrate third-party verification into customized dashboards.
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As DTC advertisers continue to recognize TV and OTT as performance vehicles, Rain the Growth Agency can now optimize media using iSpot’s business outcome metrics. This includes deterministic full-funnel TV and OTT ad conversion analytics such as web visits, web engagement, offline point-of-sale (POS) metrics, store foot traffic, app installs and app engagement. These metrics are combined with the power of Rain the Growth Agency’s full suite of proprietary video measurement tools including marketing mix modeling and custom dashboards.
“iSpot is the preeminent leader in video audience measurement and emerging currencies,” said Kyle Eckhart, Senior Vice President of Client Strategy, Rain the Growth Agency. “We are delighted to be partnering with iSpot to offer comprehensive measurement solutions that will empower informed audience-first strategy and campaign optimization.”
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The deal comes on the heels of iSpot’s acquisition of DRMetrix, a real-time measurement offering optimized for DTC and performance marketers and marks an expansion of iSpot’s efforts to offer premium tools to all segments of the video marketplace.
“We’re delighted to launch a strategic partnership with Rain the Growth Agency to provide best in class measurement, attribution and insights that can optimize investments wherever their clients need a deep understanding of their video performance, competitive context and how to deliver for performance brands,” said Rob McCave, Head of Agency Development, iSpot.tv.
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