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Rakuten Advertising Expands Influencer Management Capabilities with Mavrck Partnership

Rakuten Advertising is partnering with leading influencer marketing platform, Mavrck, to expand its influencer marketing services and create holistic program oversight, optimization and measurement for its affiliate advertisers. This partnership will seamlessly incorporate influencer marketing into Rakuten Advertising’s managed affiliate campaign strategies and positions Rakuten Advertising to introduce a fully integrated self-service influencer solution.

Brands managing large-scale and targeted influencer campaigns with Rakuten Advertising will benefit from more sophisticated influencer discovery and curation, with streamlined onboarding, communication and reporting tools. A central dashboard will offer a complete view of their affiliate and influencer campaigns, empowering brands with a holistic vision of their full-funnel affiliate marketing strategy.

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“Influencers have become more essential than ever, as brands seek to drive consideration and purchase activity through their Affiliate Marketing strategies,” said Jeff Wender, CRO, Rakuten Advertising. “Partnering with an industry leader like Mavrck expands and enhances our influencer management capabilities and empowers brands to achieve their goals from awareness to activation, while delivering breakthrough performance objectives and results.”

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The partnership with Mavrck is Rakuten Advertising’s latest and most significant move towards delivering a differentiated suite of influencer marketing solutions that will create the integration, insight and control brands need to succeed. More than 5,000 marketing professionals at more than 500 global consumer brands rely on Mavrck’s technology to more effectively access and manage relationships with content creators. Since 2014, Mavrck has activated more than 3 million creators and paid more than $200 million in incentives.

“Rakuten Advertising is a proven leader and innovator in the affiliate marketing industry, and we are excited to launch this partnership with them,” said Lyle Stevens, CEO and Co-Founder of Mavrck. “Affiliate marketing is a leading monetization strategy for creators, and by partnering with Rakuten, we can improve our offering while expanding our reach, diversifying our insights and advancing measurement and sales attribution. Together, we are strongly positioned to drive better business outcomes for both brands and creators with affiliate marketing.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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