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Revieve Launches AI Makeup Advisor To Help Brands And Retailers Deliver A Personalized Digital Beauty Experience Spanning The Customer Journey

Revieve, a personalized digital brand experience company working with global brands, retailers, and digital services providers in the beauty, skin, health, and wellness categories, announced the launch of its AI Makeup Advisor.

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The Revieve AI Makeup Advisor is a market-leading, end-to-end digital makeup experience that engages consumers with an AI-powered selfie analysis, personalized recommendations, and virtual try-on capabilities. With comprehensive first-party data, the Advisor offers brands and retailers a clear understanding of their makeup customers, including how they interact across all touchpoints, empowering them with the intelligence needed to provide a seamless product discovery and purchase journey for consumers.

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“Our AI Makeup Advisor is the next generation of personalized digital makeup experiences,” said Joonas Hamunen, VP of Product at Revieve. “Not only is it the markets’ first all-inclusive personalized digital makeup experience package for brands and retailers, but it helps them take control over the multi-touchpoint customer journey – delivering the clarity and direction needed to better target customers and help them feel connected with their favorite brands.”

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Revieve and Shiseido are already working together on an array of beauty and wellness projects to advance Shiseido’s roadmap of becoming the leading personal beauty and wellness company, supporting people in realizing their unique vision of beauty.

“Today we are presenting a solution that our existing brand and retail partners, such as Shiseido, have been craving,” said Sampo Parkkinen, CEO and Founder at Revieve. “Our AI Makeup Advisor offers an integrated and personalized makeup commerce experience that solves the biggest pain point for brands and retailers, which is taking control over the makeup customer journey. Revieve is proudly delivering that today alongside saving lots of our future partners’ costs and resources.”

The Revieve AI Makeup Advisor launch was announced during a virtual event hosted by Revieve CEO and Founder Sampo Parkkinen, who was joined by Ross Beargie, Beauty Executive and Commercial Director at DCYPHER, and Hannah Cook, Head of Growth & Innovation at The Pull Agency.

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[To share your insights with us, please write to sghosh@martechseries.com]

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