Spectrum Reach Partners With Frequence To Launch Unified Proposal, A New Multiscreen Automation Platform

First-of-its-Kind Automated, Multiscreen Platform Combines Digital and Linear TV Workflow into One Media Plan for Advertisers

Spectrum Reach, the advertising sales business of Charter Communications, Inc. and Frequence, a leader in advertising sales automation and workflow software, announced the launch of Unified Proposal, a first-of-its-kind technology that builds comprehensive, real-time multiscreen media plans for advertisers by seamlessly integrating  linear, streaming TV and digital tools and processes.

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“With Unified Proposal, we are able to facilitate automated workflows that combine our aggregated and de-identified first-party data with the power of our multiscreen products to create media plans in one proposal,” said Rob Klippel, Senior Vice President, Advanced Advertising Products and Strategy, Spectrum Reach. “This technology allows us to simplify the process so our account executives and planners can create multiscreen plans in real-time, and with greater efficiency.”

Built upon Frequence’s end-to-end workflow, creative, and campaign management software, Unified Proposal integrates with Spectrum Reach’s linear TV forecasting and scheduling tools to incorporate audience, demographic and data insights, in a fully anonymous and privacy-focused manner, into personalized multiscreen media plans.

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“We’ve partnered with Spectrum Reach to build Unified Proposal in order to provide complex, data-rich multiscreen media plans for both large and small advertisers,” said Tom Cheli, CEO of Frequence. “Not only does Unified Proposal make operations more efficient, it reduces the risk of errors stemming from manual data transfers by automating the workflow to add streaming, linear and other digital media to any proposal or campaign.”

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