Stirista Acquires Nikaza’s Attribution and Location Intelligence Engine
Latest Acquisition Further Enhances AdStir Self-Serve Media Buying Platform with Multi-Touch Attribution
Stirista, a data-driven digital marketing solutions provider known for its identity-driven and authoritative data assets, announced the acquisition of Nikaza, an location-based data measurement and attribution platform. The Nikaza acquisition allows Stirista to further enhance its data-driven self-serve media buying platform, AdStir, by allowing brands and agencies to run omnichannel campaigns and measure their effectiveness through multi-touch attribution of in-store and online purchases in one holistic platform.
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“Attribution and measurement have been the talk of the ad buying industry for years but with shrinking ad budgets and closer scrutiny on what’s really delivering, marketers are desperate for a holistic, one-stop platform to buy, deploy and attribute media campaigns – both for instore purchases and online,” said Stirista CEO Ajay Gupta. “With this acquisition, Stirista is democratizing programmatic advertising with a complete solution that allows marketers to use data-driven first party location insights, build targeted segments and measure campaign effectiveness for better consumer experiences.”
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“The Nikaza platform fills in the gaps in traditional attribution models and help measure the effectiveness of marketing spend across channels including CTV, mobile, out of home, and online”, added Nikaza Co-Founder and CEO Mano Pillai, “Stirista has built its reputation on delivering data-driven marketing campaigns for enterprise and mid-level brands. Building on our collective expertise, the AdStir platform will be second to none in the marketplace.”
AdStir enables brands and agencies to deliver omnichannel marketing campaigns across display, online video (OLV), OTT and CTV. With a transparent fee structure, zero markup and no data and inventory surcharges, advertisers can utilize Stirista’s vast deterministic data sets through its Customer Data Hub or bring in their own customer data that AdStir can onboard and map to digital identifiers.