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V.I.P. Mortgage Automates Hyperlocal Digital Advertising With Adwerx

Mortgage firm launches Adwerx to promote the personal brand of loan officers

Based in Scottsdale, AZ, V.I.P. Mortgage, Inc. prides itself on its core values of giving back, providing exemplary service, and not only meeting, but exceeding each customer’s individual needs. With the launch of Adwerx Automated Advertising, V.I.P. Mortgage, Inc. Is giving back to its loan officers by providing a way for them to build their personal brands.

With Adwerx’s intelligent retargeting technology, V.I.P. Mortgage, Inc. loan officers will be able to follow prospects who visit their web pages around the internet with their own, personalized ad. Each ad features a loan officer’s photo and contact information, as ads with a face are 11x more likely to get noticed. This strategy follows Adwerx’s unique FaceForwardTM methodology.

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V.I.P. Mortgage, Inc. is also implementing Adwerx custom audience ads, keeping producers in front of the audience that means the most to their business, their networks. Custom audience ads can also be used to recruit potential talent by simply targeting contacts based on their email addresses. Loan officers will then see the ad anywhere they go on the web, establishing V.I.P. Mortgage, Inc.’s corporate brand and showing off their digital marketing savvy.

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“Since expanding to over 20 different locations in different parts of the country, we were looking for an easy way to establish our brand outside just the Scottsdale area,” said Gregg Lindholm, Vice President and Senior Loan Officer at V.I.P. Mortgage, Inc. “Adwerx provides us with a seamless digital strategy to keep our name in front of those who already know us and establish our brand with those who may not.”

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Not only are ads automated, but Adwerx gives access to a compliance dashboard, giving firms complete control over final approval for edited ads. Moreover, from day one of launch, loan officers have access to pre-approved, brand-compliant ad templates built with the firm’s marketing team.

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[To share your insights with us, please write to sghosh@martechseries.com]

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