Veritonic Expands Audio Campaign Performance Capabilities To Provide Unprecedented Brand Lift Data

Veritonic, the leader in audio creative research and analytics, announced the addition of brand lift to the platform’s robust campaign reporting capabilities.  The addition of brand lift further solidifies the platform’s position as the only provider of end-to-end research, data and insights for the audio industry, providing its users with a comprehensive view of their audio advertising effectiveness and the key drivers behind it.

Top AiThority.com Insights: “Bitcoin Has No Intrinsic Value”. Then What Gives Bitcoin Value?

Purpose-built for audio, Veritonic’s intuitive UI includes a wide range of filtering and segmentation parameters that meaningfully simplifies and streamlines the process of setting up a brand lift study.  Additionally, Veritonic’s brand lift studies can be run for target audiences of any size, measuring both controlled and organic exposure across broadcast radio, streaming audio, podcasts and more.

The resulting data provides brands with the insight they need to understand how each audio asset is achieving their goals as it relates to awareness, favorability, intent, and recall. Brands can then use this data to make informed decisions around every element of their audio campaigns, including creative performance and ROI.

Recommended AI News: BlackBerry And Okta Partner To Deliver Seamless Identity And Access Capabilities

“We remain committed to continuously enhancing our technology, and to providing our clients with the data and performance insight they need to confidently execute, optimize, and understand the efficacy of their audio campaigns,” said Scott Simonelli, Founder and CEO of Veritonic.  “The addition of brand lift underscores our platform’s position as the exclusive destination for actionable audio insights from start to finish, providing our clients with the data they need to understand their campaign performance and more confidently invest in audio moving forward.”

“We are pleased to appoint Veritonic as a preferred Brand Lift partner,” said Scott Porretti, President of Katz Digital Audio. “The most recent study findings–which include a 170% lift in favorability–meaningfully furthered the advertisers’ confidence in audio as a highly effective channel for reaching their desired audience with the right message, in the right location, at the right time.”

Recommended AI News: More Than 185 Manufacturing Companies Power Digital Engagement With ON24

[To share your insights with us, please write to sghosh@martechseries.com]