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Verizon Media Bolsters Identity Consent Management, Partners With NAI, Osano

Verizon Media announced the integration of Verizon Media ConnectID with the Network Advertising Initiative NIA “Audience Matched Advertising Opt-Out” platform. The NAI is a non-profit organization dedicated to responsible data collection and use for digital advertising. The integration, enabling consumers to opt-out from Verizon Media ConnectID with just their email address, adds to Verizon Media’s own privacy and people-first controls for targeted advertising.

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To date, Verizon Media@ is one of only five companies who have integrated with the NAI, which provides easy-to-use and effective privacy controls from a regulated and independent third-party dashboard. Together, VerizonMedia and the NAI foster consumer privacy and preferences, and deliver increased control and transparency.

“Verizon Media is a leader in empowering consumer choice when it comes to digital advertising and privacy,” said Leigh Freund, NAI President and CEO. “By providing easy-to-use opt-out mechanisms, NAI member companies like Verizon Media are demonstrating their commitment to responsible data collection and use.”

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Even before the partnership with the NAI, VerizonMedia offered transparency on how consumer information is used across its ecosystem. The Verizon Media Privacy Dashboard manages privacy preferences, with opt-outs applied across all Verizon Media@ sites, services and apps, as well as all devices and channels. This people-first and privacy-powered design gives consumers granular control of their Verizon Media data. The dashboard respects consumer wishes on third-party publishers, as well, which is critical to maintain trust on the open web.

In addition to the NAI integration, Verizon Media@ has also partnered with consent management company Osano, making Osano its recommended consent management platform for advertisers and publishers collecting first-party data. Osano allows websites using it to capture and propagate users’ consent (or opt-outs) in an efficient way for all ad tech partners.

“Consistent with our People-first principles, Verizon Media ConnectID is consent-based, delivering direct relevant advertising while maintaining a commitment to consumer choice and privacy,” said Iván Markman, Chief Business Officer at Verizon Media. “These partnerships support the confidence advertisers and publishers have in our solution’s ability to align with consumer choices, putting privacy and their audiences’ needs at the center.”

Verizon Media@ ConnectID enables advertisers to reach their audiences and provide people with relevant and useful connections with brands without the need for cookies. Based on differentiated and diverse data at scale, Verizon Media’s Identity Graph is built on deterministic data from direct consumer relationships across a range of omnichannel, cross-screen touchpoints, like mobile app, search, owned and operated sites and apps, email and more. Verizon Media today reaches 148 million deterministic logged in users across 400 million unique devices, fueled by both direct consumer relationships and partnerships.

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