We Are Social promotes UK’s Mobbie Nazir To Global Chief Strategy Officer

We Are Social has bolstered its strategy offering with the promotion of Mobbie Nazir to the position of Global Chief Strategy Officer where she will be responsible for business strategy and growth among global clients, as well as building up the agency’s strategic and insights capabilities across the network.

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Nazir, who joined We Are Social as Chief Strategy Officer more than seven years ago, will continue to report to Jim Coleman, We Are Social UK’s chief executive officer, and will work also closely with Nathan McDonald, the agency’s co-founder and group chief executive officer.

In her time at We Are Social Nazir has developed the agency’s strategic product offering to ensure the agency remains at the forefront of evolving client needs and industry developments. She played a leading role in the development and launch of the agency’s new cultural insights products and gaming offering and was instrumental in the creation of the agency’s Diversity & Inclusion Charter for Change,  which was named the best global D&I initiative at Campaign’s 2021 Agency of the Year Awards.

She said: “There is never a dull moment working at We Are Social. Over the past seven years I’ve led and been involved in countless exciting projects globally, working with incredible clients and really pushing the boundaries of social creativity. To now be officially taking that out to the wider network is hugely exciting for me, both personally and professionally.

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“We recently hit the milestone of 1000 people in the business – that’s 1000 different people bringing their energy, ideas and diversity to the work we do. I want to tap into that and set the standard for our strategy and R&I offering, connecting with people across every market to deliver innovative, ground-breaking ideas for clients.”

Nazir’s chief strategy officer role in the UK will be filled by Harvey Cossell, currently Group Head of Strategy. Cossell, who joined WAS in 2016, will take on an expanded role, leading the charge on how to future-proof the UK business while highlighting strategic opportunities for clients.

Jim Coleman, CEO, We Are Social UK, said: “Mobbie is the perfect candidate to oversee our global strategy team, as her time running the UK team has proved. She is not only a brilliant strategic thinker but she has a creativity that has seen We Are Social lead the field in their strategic offering to clients for many years. I know this will be a role at which she will excel and continue to drive forward the agency’s culturally-led brand thinking.”

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