WideOrbit Integrates Comscore’s Quick Score Local Market Intelligence into its WO Media Sales Advertising Platform

By AIT News Desk On Aug 12, 2021

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that it has signed an agreement with WideOrbit, the market leader in broadcast TV and radio inventory and revenue workflow management, to integrate Quick Score, Comscore’s 3-day television ratings delivery system that provides stable and reliable viewership insights to local media for faster, more efficient ad sales, programming, and promotional decisions.

WideOrbit’s WO Media Sales empowers TV sales teams with a full suite of tools to build proposals leveraging real-time account information, inventory, audience research, and delivery metrics. Integration with WO Traffic, WideOrbit’s flagship ad sales and commercial operations platform, extends data consistency across linear and digital. Now with Quick Score, WO Media Sales provides measurement insights in a much timelier fashion.

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“We are excited to begin providing WideOrbit with our fast, precise and reliable local market measurement,” said Bill Livek, CEO, Comscore. “The media industry is at an inflection point regarding television currencies. WideOrbit’s leadership in integrating Comscore allows our local broadcast clients to better serve their advertiser through inflight deal fulfillment.”

“In today’s increasingly complex media landscape, timely measurement insights are critical to helping local broadcasters efficiently build proposals and orders, as well as to demonstrate in-flight campaign performance,” said Eric Mathewson, WideOrbit Founder and CEO. “WideOrbit’s integration with Comscore’s Quick Score provides local broadcasters data essential to maximizing revenue and proof of performance versus other advertising alternatives.”