Pasadena Playhouse and True Tickets Announce Partnership to Revolutionize Ticketing Experience

True Tickets, a leading provider of secure digital ticket delivery services, is thrilled to announce a strategic partnership with Pasadena Playhouse, the official State Theater of California. This alliance is set to transform the ticketing experience for patrons of one of the most prolific theaters in the country, providing a seamless, secure, and enhanced experience.

True Tickets’ advanced digital ticketing solution will be integrated into Pasadena Playhouse’s existing ticketing system, offering patrons the convenience of mobile ticket access. This integration aligns with Pasadena Playhouse’s commitment to innovation and providing top-tier experiences to its audience.

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The partnership with True Tickets enables Pasadena Playhouse to offer a new level of security, convenience, and customization in ticketing. Features of True Tickets’ digital ticket delivery system include contactless ticketing and a state-of-the-art, rules-based ticket sharing functionality. This allows ticket holders to transfer tickets effortlessly to friends and family while granting the Playhouse enhanced control over ticket distribution and minimizing unauthorized resale.

“Our goal is to deliver exceptional service and a seamless digital experience for our patrons. We see True Tickets as the best product to elevate our commitment to excellence,” said Rachyl Spacca, Director, Patron Experience & Sales at Pasadena Playhouse. “By minimizing risks of chargebacks and fraud, embracing eco-friendly digital ticketing, and aligning with our goal of fostering a strong audience connection, True Tickets ensures our patrons will have an enjoyable, safe, and hassle-free experience.”

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Matt Zarracina, CEO, True Tickets, said, “Our collaboration with Pasadena Playhouse is not just a partnership; it’s a significant step forward in reshaping how the arts community engages with ticketing technology. This endeavor is more than just about simplifying ticketing – it’s about enriching the patron experience, fostering greater engagement, and building a forward-thinking model for the arts.”

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