Data intelligence and marketing firm welcomes six new team members as part of strategic growth plan
Percy, a provider of artificial intelligence that collects and analyzes consumer behavioral data to empower real estate agents and mortgage lenders to close more transactions and build trusted relationships, has announced the hirings and promotion of several key leaders to support its continued growth.
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“With a growing client base and workforce, Percy has reached a point where it’s able to bring on a seasoned executive like Michael, who has experience scaling companies and can oversee our expansion from 150 enterprise accounts to 1,500 and beyond”
The new hires come on the heels of a major rebrand launched in May, which coincided with a $10 million equity funding and a partnership with industry titan Black Knight.
“Each of these additions brings specialized leadership to help Percy continue its massive growth trajectory,” said Percy Founder and CEO Charles Williams. “They all have demonstrated track records in their areas of expertise, and I’m thrilled to welcome them to our team and work with them to blaze Percy’s path forward.”
Michael Graham joins as Percy’s first Chief Operating Officer and Chief Financial Officer to manage the firm’s day-to-day operations as the company continues its rapid scale. Graham is a well-known executive in the proptech and fintech space, as he successfully helped guide real estate tech company Dotloop as it emerged from a young startup to a promising venture that was eventually acquired by Zillow.
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“With a growing client base and workforce, Percy has reached a point where it’s able to bring on a seasoned executive like Michael, who has experience scaling companies and can oversee our expansion from 150 enterprise accounts to 1,500 and beyond,” Williams said.
Matt Woolley joins Percy as Chief Revenue Officer, bringing more than 20 years of sales leadership experience in the mortgage and financial services industries, including work at early-stage growth companies such as Finlocker, LoanLogics and Interthinx.
“We’ve been fortunate in that most of our growth to date has come from us delivering results directly leading to word-of-mouth referrals,” said Williams. “Our goal is to take our solid momentum to another level. That’s exactly what Matt has built a successful career doing, and we’re thrilled to have him guide our rocketship.”
Other notable hires include:
- Shannon Baldwin, who brings over 15 years of marketing experience in B2B SaaS, FinTech startups, joins Percy as VP, Marketing to further build Percy’s brand and execute on strategic marketing initiatives for maximum success in the real estate and mortgage industry
- David Keleher, who led Large Broker Sales at Realtor.com for 6 years, joins Percy as VP, Broker Sales
- Janet Knilans, a former Sales Executive with Ohara Corporation bringing 16 years of sales and operations experience, joins Percy as Operations Director
- Marsha Lowe, formerly of Remine, joins Percy as Head of Product to lead Percy’s product efforts, bringing over 10 years of product management and strategy in the real estate industry
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