Personica Unveils Delightable ‘Guest Relationship Management’ App for Restaurants

Personica, the most respected marketing and analytics platform for restaurants, has launched Delightable, a powerful Guest Relationship Management tool.

Guest Relationship Management, or GRM, is like CRM, but built specifically for restaurant operators. More than an over-built sales tool, Delightable provides insights to solve a myriad of strategic and tactical challenges that restaurant operators face each day.

The Delightable app pulls a restaurant’s data — including Point of Sale, Reservations, Delivery, Online Ordering and more.

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That data is then harmonized and enriched with Personica’s own guest database of over 225 million records, providing the restaurant or chain with highly informed guest profiles that can maximize every brand interaction.

Smart segmentation gives users the ability to create restaurant-specific audiences on demand; and develop custom multi-channel campaigns designed for how people relate to restaurants: through Email, SMS, In App, Push, Social – even real-time, on-premise, in-dining experiences.

For the first time, from a single dashboard interface, restaurant marketers can organize, amplify and segment data to better understand their audience, and reach them on any channel.

But Delightable is more than a marketing tool.

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With detailed insights about guest preferences, habits, interactions and transactions, Delightable can predict how people will respond to offers, promotions or trends. Operators can use this critical information to decide factors like:

• When and how to plan the next promotion
• Menu and price optimization
• Competitive landscape analysis
• Staffing and sourcing direction
• Expansion opportunities in new locations
• And so much more

Inflation, supply chain issues, staffing, training and retention remain the biggest challenges within the industry. Delightable offers a new way to address these concerns with sight lines into how audiences will respond to the decisions a restaurant makes.

Personica CEO Adam Ochstein is thrilled for what Delightable means for restaurants: “Last year I spoke with more than one hundred of our clients at every level – the sentiment was they needed a restaurant-focused approach to managing all their data. We realized that once you pair that data with ours, you have a compelling resource for making decisions across the board. That’s why Delightable is more than just a marketing platform – it’s an operational game-changer.”

“The pandemic created a digital-first mentality within the industry, resulting in advancements like online ordering, QR-codes and dynamic pricing. 9 out of 10 restaurants think automation is essential to hospitality,” said Brandon Flude, VP Engineering. “Delightable is the one app that can influence nearly every one of these areas of your restaurant operations.”

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