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Phunware Releases Experience Optimizer for Mobile Applications

Phunware, a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, announced that the Phunware Experience Optimizer is now available for customers to contextually engage users based on location, persona or brand.

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Phunware’s Experience Optimizer enables a single mobile application to autonomously deliver any number of experiences by seamlessly configuring and launching a unique JavaScript Object Notation (JSON) that contains specific information on layout, features, themes, content and maps. Although each experience is launched from a single mobile application, every experience will load and function like its own native mobile application.

“This technology is critical to scaling our target customers because it enables healthcare systems to optimize the patient experience for different hospital buildings just as easily as it can curate unique experiences across sub-brands for large hospitality companies without requiring the download or management of multiple mobile applications,” said Randall Crowder, COO of Phunware. “We also see a lot of potential for this technology to support not only a digital chamber of commerce for businesses in a Smart City, but also politicians who could aggregate and coordinate their advocacy efforts by city, state or party.”

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By leveraging Phunware’s Multiscreen-as-a-Service (“MaaS”) platform, the Phunware Experience Optimizer also gives customers the ability to extend the capabilities of their mobile applications with additional features such as Phunware’s patented Location Based Services (LBS) as well as integrations to 3rd-party business systems such as property management systems (PMS), electronic health records (EHR), point-of-sale systems (POS) and data management platforms (DMP).

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