PROVEN Announces First-of-Its-kind Skincare Personalization Partnership Bringing PROVEN’s Personalization Technology and Skincare Solutions

Partnership Marks PROVEN’s First Retail Presence and Sephora’s First Skincare Personalization Partnership

PROVEN, the expert in personalized skincare, announces a groundbreaking new partnership with prestige beauty retailer Sephora, bringing PROVEN’s leading skincare personalization technology and skincare solutions to Sephora customers. The partnership, which marks PROVEN’s first entrance into retail and Sephora’s first move into skincare personalization, consists of both digital and brick-and-mortar experiences. The partnership comes as consumer demand for personalized solutions is at an all-time high.

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“I have long believed that personalization is the future of skincare, and this groundbreaking partnership is the clearest evidence yet”

The digital experience launches today and is available to all customers in the United States. Customers can head to sephora.provenskincare.com and take PROVEN’s 3-minute Skin Genome Quiz to formulate their personalized skincare. PROVEN will also be searchable on Sephora’s main website and customers who purchase PROVEN through the site will also receive Sephora Beauty Insider points. $1 spent on PROVEN is equivalent to 1 Sephora Beauty Insider Point.

The brick-and-mortar experience launches later in 2023 at select locations across the United States. There will be interactive displays where customers can take the Skin Genome Quiz and learn about the benefits of personalized skincare. Further details will be released later in the year.

PROVEN and Sephora have collaborated for many years. In 2018, PROVEN participated in Sephora Accelerate, the retailer’s brand incubation program dedicated to building a community of innovative, inspirational brand founders in beauty. The companies began planning this partnership in August 2021.

“I have long believed that personalization is the future of skincare, and this groundbreaking partnership is the clearest evidence yet,” said PROVEN co-founder and CEO Ming S. Zhao. “Bringing personalization to retail is not an easy task, but with the strength and savvy of Sephora, combined with our amazing team and leading technology, we are able to bring our innovative approach and beloved products to customers in a way they crave. All of us at PROVEN are proud to be partnering with Sephora and are thrilled to provide an entirely new customer base with skincare solutions as unique as they are.”

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“We are so pleased to work alongside PROVEN and bring our clients effective, personalized skincare solutions in this new format,” said Brooke Banwart, SVP Skincare Merchandising at Sephora. “With its cutting-edge technology and scientific expertise, PROVEN offers custom skincare routines that account for several individual factors – like lifestyle and genetic background – to deliver efficacious results. We look forward to introducing this innovative partnership to our clients and know they will be excited by this truly unique system.”

To formulate custom skincare, customers will visit sephora.provenskincare.com and take PROVEN’s 3-minute Skin Genome Quiz. Using the answers to the quiz, PROVEN’s algorithm instantly analyzes millions of factors to select the best ingredients for their skin. PROVEN also adjusts its formulations every eight weeks to evolve with the customer based on key factors including changing seasons, the skins’ tolerance to active ingredients, geographical moves, aging, and pregnancy. As a customer’s skin changes, their skincare evolves with them.

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