Addition of first-party data cleansing and secure storage enhances PureCars’ ability to leverage high-quality consumer data across advertising channels, improving the effectiveness of sales, fixed operations and retention marketing programs.
PureCars, the leading provider of digital marketing technology and services for automotive dealers, announced its acquisition of data management platform, The AutoMiner. PureCars is backed by Diversis Capital Partners and Stage 1 Ventures.
The digital advertising landscape is poised for a cookieless future later this year, making secure and actionable first-party data critical for dealers to compete in a crowded market. Without the ability to use options like audience matching and retargeting, dealerships will need to rely on their own first-party data to understand and engage their customers in a more personalized and relevant way. In addition, dealers must also consider strict privacy, data security and encryption policies – and the potential hefty fines associated with them. The AutoMiner’s data platform ensures the secure storage and delivery of all data.
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By merging The AutoMiner’s customer data platform with PureCars’ marketing technology, dealership data can be cleansed, consolidated and easily deployed across a wide range of marketing channels. This combination results in more efficient and accurate ad targeting.
“The AutoMiner solves a pain point that has plagued the industry for years — incomplete and inaccurate customer data that leads to a significant waste of ad spend,” said Stephane Ferri, CEO at PureCars. “Poor customer data leads to ineffective marketing, either from incorrect customer information or reaching out with irrelevant messages. By joining our two organizations, we will be able to provide dealers with the most powerful customer data and marketing platform available today.”
“PureCars is the trusted name in automotive digital advertising. By adding The AutoMiner to its suite of services, we are the first and only encrypted customer data platform with automated data hygiene services that connects directly to a dealer’s advertising accounts,” said Aaron Sheeks, President and Managing Partner, The AutoMiner. “By integrating our technologies, we truly become what every dealer in the country is asking for: the complete package of data management and best-in-class marketing solutions — with the dealer’s success as the goal.”
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“Many organizations are working to develop a solution to meet the demands of changing privacy legislation and data security. The addition of The AutoMiner to PureCars means dealerships can partner with the leader in digital advertising knowing that they have a proven and secure solution for first-party data, and one that is available today,” said Diversis Senior Operating Partner, David Muscatel.
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