Raiser’s Edge And YourMembership Integrate With HubSpot for World-Class Marketing Automation

Yodelpop, a women-owned digital agency serving associations and nonprofits, announced the launch of RaiserSync and YourMemberSync, two easy-install integrations for HubSpot Marketing Hub. These integrations allow nonprofits and associations to connect Raiser’s Edge NXT donor management system or YourMembership association management system to HubSpot’s world-class marketing automation software to create engaging and efficient marketing campaigns and communications.

“We’re constantly striving to innovate sustainable marketing systems for nonprofits, and by powering the popular Raiser’s Edge NXT and YourMembership with the world-class marketing automation of HubSpot, we’ve done just that,” said Camille Winer, co-founder and CEO of Yodelpop. “Organizations no longer have to invest tens of thousands of dollars up-front for a custom integration to meet their need for marketing automation, personalization, and ROI reporting.”

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RaiserSync and YourMemberSync are each priced at $179–$199/mo. via an annual subscription.

Built on the Raiser’s Edge and YourMemberSync APIs, these integrations offer features including:

• Automate donor/member communications and campaigns
• Customize content for donors/members and leads
• Attribute donations/membership to marketing for ultimate ROI
• Create HubSpot Deals from Raiser’s Edge Gifts and associate them with contact records (RaiserSync)

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RaiserSync and YourMemberSync integrate with HubSpot capabilities including contacts, workflows, forms, email marketing, landing pages, list segmentation, live chat, basic bots, reporting dashboards, and more.

RaiserSync is available for organizations that have Blackbaud Raiser’s Edge NXT as well as HubSpot Marketing Hub Pro or Enterprise.

YourMemberSync is available for organizations that have YourMembership and the REST API Add-on as well as HubSpot Marketing Hub Pro or Enterprise.

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