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Ketch Partners with Snowflake to Integrate Programmatic Privacy with Comprehensive Data Governance

Ketch joins Snowflake’s Accelerated Governance Partner Program to enable customers to enforce privacy and data governance policies on sensitive data

Ketch, the next generation data control platform for privacy, governance and security, announced its partnership with Snowflake, the Data Cloud Company, and that it has become a Snowflake Accelerated Governance Partner. The partnership and product integrations empower mutual customers to do more with their data, while the designation recognizes Ketch’s innovations in data governance, and its unique approach to programmatic privacy.

“As Snowflake continues to make strides to mobilize the world’s data, partners like Ketch give our customers greater flexibility around how they can deeply understand and secure the data in Snowflake.”

Companies today must comply with rigorous privacy regulations around the storage and use of sensitive and personal data, including new categories of sensitive data defined by laws such as California’s CCPA and CPRA. The integration between Snowflake and Ketch allows joint customers to establish and proactively enforce governance policies that protect and secure the privacy of personal data. With robust data governance policies proactively enforced, data scientists can mobilize data for various analytics and AI initiatives and remain confident that they are in full compliance with regulations and internal company policy.

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“We are thrilled to partner with Snowflake to provide programmatic privacy policy enforcement on sensitive data in the Snowflake Data Cloud. Data analysts and data scientists have the tools they need to fully mask customer data in order to query it for critical insights, trends and other use cases, without violating customer privacy, or running afoul of the privacy regulations,” explained Yacov Salomon, Ketch Co-Founder and CIO. “This integration allows businesses to adopt data-driven policies, while respecting citizens’ demands for data dignity.”

PREDICTIONS-SERIES-2022Data Discovery & Classification

To comply with privacy regulations, an important first step for companies is to understand what types of sensitive and personal data they have, and where that data is stored. Ketch provides “always-on” data discovery and classification, leveraging Snowflake native features like object tags and labels to inform policy creation and enforcement.

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Security Controls

Customers, regulators and ethical companies alike are keen to ensure sensitive and personal data is protected by security policies and respects people’s privacy choices. To meet this obligation, Ketch enforces security policies such as masking, tokenization and anonymization on data in Snowflake, leveraging Snowflake’s dynamic data masking, user-defined functions, and secure views.

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Access History & Data Lineage

An important part of protecting sensitive data is knowing who has access to it, and how data flows across business systems. Ketch allows companies to ask and document: who has accessed data, and how it was used. Snowflake’s Access History capability will inform data lineage reporting in Ketch.

“We are encouraged by Ketch’s rapid integration with Snowflake’s native governance features,” said Tarik Dwiek, Snowflake’s Head of Technology Alliances. “As Snowflake continues to make strides to mobilize the world’s data, partners like Ketch give our customers greater flexibility around how they can deeply understand and secure the data in Snowflake.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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