Amazon Announces More Deals Than Ever Before for Its 48-Hour Black Friday Event

Amazon announced that more Black Friday deals than ever before will be available starting on Thursday, November 25. Customers will be able to shop incredible deals with deep discounts on top products and must-have items, including new gadgets and electronics from Samsung; kid-favorite toys and baby essentials from Mattel and Cybex gb Pockit; must-have home and kitchen items from Instant Pot; seasonal fashion finds, including rag & bone from Shopbop; and beauty favorites from Sunday Riley, OPI, Color Wow, and many more. In addition, customers can find thousands of deals from Amazon’s independent selling partners, most of which are small and medium-sized businesses, throughout Amazon’s 48-hour Black Friday event, including deals from women-owned, military family-owned, and Black-owned businesses.

Customers can also shop from Amazon’s biggest selection of gift guides, including newly launched guides and longtime customer-favorites like Stocking Stuffers, Customer’s Most Loved, and Holiday Toy List, along with the Electronics, Fashion, Beauty guides. Newly released gift guides include:

• Oprah’s Favorite Things: Back for the seventh year, Oprah’s Favorite Things list includes a coveted assortment of Oprah’s must-have products, many from people of color and women-owned businesses, including Kiya Tomlin, Clara Sunwoo, and Saysh by Allyson Felix.
• Experts’ Gift Picks Gift Guide: For those looking for gifting inspiration, Amazon dropped this star-studded list featuring top picks from A-list celebrities like Jessica Alba, Jojo Siwa, gold medalist Suni Lee and influencer duo Aint Afraid, and media outlets including BuzzFeed and Refinery29, among others.
• Luxury Stores Gift Guide: Discover special gifts to give and get this season with curated gift guides, featuring new arrivals in Luxury Stores, from Clé de Peau Beauté and RéVive Skincare to La Perla and Missoni. Shop limited edition beauty gift sets and festive looks for dressing up this holiday season, or find the perfect gift for friends and family.

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Supporting Small and Medium-Sized Businesses

Amazon’s U.S. independent selling partners, most of which are small and medium-sized businesses, selling in Amazon’s store sold more than 3.8 billion products in the 12 months ending August 31, 2021. This Black Friday, customers can continue to support small and save on gifts from small businesses, Amazon Handmade, and Amazon Launchpad. Handmade artisans, entrepreneurs, and emerging brand owners can all be found on Amazon—including women-owned, military family-owned, and Black-owned businesses.

Where and When to Shop

The Black Friday 48-hour deal event, from November 25 through November 26, w******************, is available to shop on amazon.com/blackfriday, on the Amazon shopping app, at Amazon 4-star stores, Amazon Books stores, or by asking “Alexa, what are my deals?” Plus, Prime members get 30-minute early access to select Lightning Deals on Amazon throughout the holiday season, and every day.

Customers can also watch livestreams on Black Friday to discover incredible holiday deals the minute they go live, including exciting deals revealed first via Amazon Live. Shop with celebrities, influencers, and experts who will help customers discover the best deals with product demonstrations, try-on hauls, and a live chat. Viewers will also be able to easily shop the featured products and brands through a carousel that updates in real-time

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Black Friday Deals Preview

Below is a sneak peek of top deals available during Amazon’s Black Friday event, from November 25 through November 26.

• Holiday Toy List: Save on dolls, toys, and accessories from L.O.L. Surprise!, PAW Patrol, Bluey, Little Tikes, Fisher-Price, Barbie, Hot Wheels, and more. S********* 30% on party games from Cards Against Humanity and gifts from Disney, Marvel, DC, and PJ Masks.
• Seasonal Fashion: Save on a selection of footwear, apparel, accessories, and best sellers, including up to 40% on Levi’s for the family and up to 30% on adidas. S********* 25% on select Fall Fashion styles from Shopbop, including rag & bone, Frame, and Mother Denim. S********* 25% on a Made For You custom T-shirt, and up to 30% on Staples by The Drop. Plus, shoppers save $10 when they spend $50 on their first order from Prime Try Before You Buy, and both new and existing customers save $10 when they spend $50 with Personal Shopper by Prime Try Before You Buy (t******************* apply).
• Home Entertaining and Décor: S********* 40% on Instant Brands kitchen appliances. S********* 43% on robot, cordless, and upright vacuums from Shark. S********* 30% on air purifiers from Levoit and Coway. S********* 15% on select furniture.
• Electronics: S********* 30% on select TVs from Samsung, Sony, and LG. Save on select headphones from Bose, Sony, and Beats. S********* 29% on select Garmin watches and navigation products. S********* 30% on select desktops, laptops, monitors, and tablets. Receive a $50 Amazon promotional credit with the purchase of Oculus Quest 2. Save $40 with the purchase of FlashForge Adventurer 3 Lite 3D Printer.
• Beauty: Save $50 on Sunday Riley Mini Vault Skincare Collection, an Amazon exclusive. S********* 30% on lash serums and hair sprays from Grande Cosmetics and Color Wow. S********* 40% on grooming appliances from Braun and Panasonic. S********* 50% on Waterpik.
• Amazon Brands: S********* 30% on men’s and women’s fashion. S********* 30% on tech accessories and home products. S********* 35% on fitness and wellness essentials. S********* 40% on pet food from Wag. S********* 20% on baby products from Mama Bear.
• Amazon Devices: S********* 42% on select Alexa-enabled devices including Echo Show 5 (2nd Gen) Kids, Echo Buds (2nd Gen) with wired case, and Echo Frames (2nd Gen). S********* 30% on Amazon Fire TV 50” 4-Series. S********* 30% on the Kindle Oasis. S********* 50% on the Fire TV Stick 4K. S********* 50% on select Fire HD tablets. S********* 30% on Blink video Doorbell. Save $20 on the Luna Controller.
• Tools, Garden, and Automotive: S********* 30% on select DEWALT tools. S********* 31% on select generators from DuroMax. S********* 30% on select AeroGarden indoor gardens. S********* 30% on select auto parts and accessories.
• Sports & Outdoors: S********* 30% on select Coleman and Marmot equipment. S********* 30% on select Team Sports products.
• Entertainment: Save up to 50% on select Prime Video movies to rent or buy, from new releases to classics, plus hit TV shows, seasonal content, and more. And save with Amazon Music Unlimited, free for three months for new customers, or free for six months with the purchase of select Amazon Echo devices. Readers can also s********* 80% on 100+ best sellers on Kindle, 50% or more on select Kindle Exclusive titles, up to 50% on Amazon exclusive print titles, and up to 30% on children’s books.
• Virtual Travel and Experiences: S********* 50% on all Amazon Explore experiences, hosted by local experts, U.S. customers have access to a wide range of livestreamed, interactive experiences across the globe—all from the comfort of their homes. Customers can shop unique items, learn how holidays are celebrated around the world, and gift experiences to their friends & family.

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