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Data Clean Room Spectus Partners With SafeGraph to Enhance Use of Geospatial Analytics with Over Twelve Million POIs

Partnership includes access to the industry’s most comprehensive and up-to-date POI data points, a must-have for supply chain and logistics management

Spectus, a purpose-built solution for the responsible analysis of location data, announced a partnership with SafeGraph to make the company’s point of interest (POI) data available for use in Spectus’ data clean room.

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With over twelve million POIs listed in its database, SafeGraph provides instant ground-level insight into global places. Places data from the top 8500+ brands are provided in the database, including attributes such as business category, open hours, visit count, and popular visit times.

“Our sole focus is curating the most accurate and precise POI data for businesses, non-profits, and academics alike to use in their analytics,” said Ross Epstein, VP, New Projects at SafeGraph. “Integrating with Spectus will allow for an even broader range of use cases for our data, particularly in the industrial sector, which has grown significantly over the last several years, especially as the pandemic impacted supply chain management. SafeGraph’s coverage of industrial places amounts to over 200K data points that are now available for use in the Spectus platform.”

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Spectus launched in February to accelerate innovation, minimize upfront investment, and preempt complex privacy changes in the geospatial and mobility space. Patent-pending, third-party validated privacy methodologies are applied to anonymize sensitive data thus allowing analysts to access data to build analytics and apps — but only export aggregated and anonymous insights.

“Partnering with SafeGraph continues Spectus’ strong momentum towards our ultimate goal of democratizing geospatial analytics while making human mobility more privacy-protected,” said Antonio Tomarchio, Founder and CEO of Spectus. “As adoption of geospatial analytics increases and privacy standards grow stronger, Spectus is the place where companies can feel confident they are getting access to the best quality data, like SafeGraph’s POIs, without risk.”

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