Elm Street Technology Acquires IDX Broker To Broaden Offerings And Drive Continued Growth

By AIT News Desk On Jun 25, 2020

Acquisition substantially expands Elm Street’s capabilities and customer base as established real estate technology solutions provider

Elm Street Technology, LLC, a leading real estate technology and marketing solutions provider to the residential real estate industry, announced the acquisition of IDX Broker, LLC, a provider of real estate search applications and marketing solutions. The acquisition of IDX Broker and its solutions for real estate professionals complements Elm Street’s Elevate platform that provides real estate technology and marketing services.

“We’re excited to have IDX Broker and its talented team join Elm Street Technology, which will help power the next stage of our growth,” said Prem Luthra, President and CEO of Elm Street Technology. “For over 17 years, IDX Broker has been serving tens of thousands of real estate customers with high-quality, innovative products and top-shelf customer support. With a common corporate culture, we expect the integration of our two companies to be seamless and we look forward to adding their products to our growing suite of services, which will have meaningful benefits for both companies’ customers.”

Elm Street Technology offers a simplified platform called Elevate, for real estate technology and marketing services, that aims to provide a single vendor and point of contact to maximize real estate professionals’ business efficiency. The Elevate platform is currently used by tens of thousands of real estate agents, teams and brokerages across the United States. It offers a variety of seamlessly-integrated tools including IDX websites, lead generation services, CRM, email, social, text and blog marketing automation, recruiting and retention campaigns, and more, all backed by comprehensive customer support and training.

“We’ve listened to our customers and their desire to have a single point of contact and vendor for all of their marketing services, and now we are excited to be able to join the Elm Street Technology team to fulfill this request,” stated Chad Barczak, Chief Executive Officer of IDX, LLC. “Elm Street Technology has been executing on its mission to create an end-to-end solution with their Elevate platform and I believe it’s quickly going to lead the space. We’re thrilled to combine forces, company cultures and our mutual passion to be a part of this vision.”

Earlier this year, Elm Street Technology announced a strategic investment from Aquiline Capital Partners, a private investment firm based in New York and London investing in businesses across the financial services sector in financial technology, insurance, investment management, business services, credit and healthcare. The acquisition of IDX Broker, LLC is the first acquisition announcement of 2020. Past acquisitions have included companies such as eMerge, AgentJet, Listingbook, RLS2000 and Consolidated Knowledge.