Groove and Vertical IQ Partner to Bring Industry Knowledge to Relationship Managers’ Fingertips

Groove’s Vertical IQ integration gives sales professionals access to relevant industry data from their inbox, enabling them to be prepared for every conversation

Groove, the leading sales engagement platform for enterprises using Salesforce, and Vertical IQ, the leader in Industry Intelligence, announced a strategic partnership that enables relationship managers and other financial services reps to easily access industry data from within the Groove platform. This new integration brings Vertical IQ’s extensive research into the inbox so reps can have more relevant and impactful sales conversations at every stage of the customer journey.

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“With Groove and Vertical IQ, reps can now get access to industry knowledge in a single click from wherever they work.”

Vertical IQ’s Industry Intelligence covers more than 94 percent of the U.S. economy and Canada. Its extensive insight equips marketing, sales, and customer success professionals with highly targeted and relevant industry knowledge to build stronger relationships with prospects and customers. Now, joint customers can access this information from Gmail, Outlook, or any other webpage via the Groove Omnibar.

“It’s not uncommon for reps to speak to a hundred people a day across multiple verticals, and our integration with Vertical IQ gives them the industry intelligence they need to have impactful conversations every single time,” said Chris Rothstein, CEO and co-founder of Groove. “With Groove and Vertical IQ, reps can now get access to industry knowledge in a single click from wherever they work.”

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Integration Benefits

• Boost productivity: Improve workflow efficiency with easy access to relevant CRM and industry information from the inbox or any other webpage
• Build trust: Gain credibility as a trusted advisor by sharing accurate and relevant knowledge in every engagement with prospects and customers
• Customize every interaction: Surface relevant and detailed information to have impactful conversations that drive deals forward at every stage

“Groove’s flexibility and ease-of-use make it an effective sales engagement platform for relationship sellers, which is why we’re seeing such strong demand for this integration from our joint customer base,” said Bobby Martin, CEO and co-founder of Vertical IQ. “This integration is just the beginning of our vision for empowering the modern sales professional.”

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