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Highspot and Outreach Expand Partnership to Help Companies Increase Sales Rep Performance

Highspot, the sales enablement platform that increases the performance of sales teams, announced an expanded partnership and new platform integration with Outreach, the largest and fastest-growing engagement and intelligence platform provider. The integration enables streamlined and personalized communications, improving rep efficiency and their ability to engage with prospects at scale.

“Consistent rep performance is the lifeblood of a successful company,” said David Wortendyke, Chief Product Officer, Highspot. “Our integration with Outreach helps our customers make reps more efficient and effective in their buyer engagements, which increases revenue growth potential.”

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The integration seamlessly connects Highspot’s AI-powered content recommendations, tracking and analytics with Outreach’s communication sequences, workflows and engagement tools. Joint customers can now ensure their reps have the right content to create personalized interactions with prospects throughout their buying journey by allowing them to easily find the most up-to-date, on-brand and on-message content without ever leaving Outreach.

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“When best-in-class sales engagement comes together with best-in-class sales enablement, it elevates the customer experience,” said Rajit Joseph, VP of Product for Enterprise & Platform, Outreach. “We’re proud to partner with Highspot to help companies take their sales team’s performance to the next level.”

Key benefits of the integration include:

  • Improved rep efficiency: Reduce the time it takes reps to find content by up to 95 percent with Highspot’s powerful search and curated browsing experiences for specific selling scenarios within Outreach.
  • Better buyer engagement: Empower reps to make every interaction engaging within Outreach sequences and workflows with AI-powered content recommendations, customizable pitch templates and micro-portals to merchandise content.
  • Streamlined workflows: Maximize selling time by giving reps access to the entire Highspot content library directly within Outreach.
  • Powerful performance analytics: Give reps insight into how prospects are engaging with content, including when individual recipients view, download or share content, enabling them to move the conversation forward.

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[To share your insights with us, please write to sghosh@martechseries.com]

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