Hubspot Launches Enterprise Version of Pioneering Operations Hub for UK Businesses

HubSpot, the leading customer relationship management (CRM) platform for scaling companies, is unveiling its pioneering Operations Hub Enterprise, alongside several new enterprise-grade features and updates to help businesses better align their data, channels, and teams and easily adapt to every phase of growth.

The Operations Hub Enterprise has been designed to empower operations and marketing professionals to play a key role in the scaling of their business. The platform allows users to unify customer data in a connected CRM platform, automate a host of time-consuming tasks, maintain a clean database with ease, and ultimately, play an active role in shaping their company’s strategy. By working together out of a shared system, operations teams also gain the ability to join forces under a unified revenue operations strategy. This in turn allows them to work together to proactively remove friction for internal teams and customers alike.

Operations Hub Enterprise will also provide a more connected experience for teams who are looking to keep their existing business intelligence solution with Snowflake Data Share, a new feature that provides a fast, automated, turnkey way to connect HubSpot data to the industry’s leading data warehouse.

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What’s more, the first-of-its-kind platform will unify data in one, centralised virtual environment so that operations professionals can improve decision-making and evolve their offerings based on crucial audience insights.

HubSpot’s EVP of Revenue Operations Alison Elworthy, said:

“Operations teams are the unsung heroes of our industry. They carry the responsibility for managing the systems, processes, and data that keep a scaling company running every day. As such, they are the orchestrators of the customer experience. Yet, most companies still treat operations as a reactive function whose sole purpose is to fight fires. With the launch of Operations Hub, we are not only bringing operations tools to the heart of our CRM platform, but we are also bringing operations teams to the forefront of the customer experience – where they belong. After all, to deliver a unified customer experience at scale, companies need to run better. And to run better, they need a unified revenue operations team working together in a connected CRM platform.”

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Yamini Rangan, CEO of HubSpot, adds:

“A CRM is no longer just a sales tool, it’s the heart of scaling companies. As such, a CRM platform must be easy to adopt, align, and adapt — flexible enough to unite teams and unbridle customer insights, empowering businesses to grow bigger, faster, and stronger, no matter what challenges may arise. That can’t be achieved with a CRM platform that is cobbled together through acquisition. At HubSpot, we’re invested in crafting our CRM platform in-house to enable customisation without complexity. These updates ensure that each customer can customise their usage of the HubSpot platform in a way that allows their team to thrive.”

Crucially, Operations Hub Enterprise helps operations teams to adopt sophisticated data sync tools with ease; enabling them to keep their business apps working in harmony without the need for third-party integration tools. Operations Hub Enterprise syncs data, between applications like Microsoft Dynamics and Netsuite bi-directionally, ensuring that customer data is always consistent and up to date, even as a company adds more tools to its tech stack.

Not only that, but it enables businesses to adapt their processes to suit the ever-changing needs of their customers. Operations Hub Enterprise gives users the flexibility to automate their business processes, from lead rotation and territory management to post-sale handoffs and renewals. Using HubSpot workflows, operations teams can build custom automation actions using Javascript and run those actions through Amazon Web Services’ Lambda technology, creating efficiencies for internal teams and friction-free experiences for customers.

Finally, the new platform empowers operations professionals to align their teams around a centralised and consistent source of truth on customer data. With out-of-the-box automation tools in Operations Hub Enterprise, users can create workflows that automatically update key data points in their database. This allows them to equip customer-facing teams with information that is accurate, accessible, and always up to date.

All of this culminates in enabling operations teams to scale their business with confidence in the “new normal”. When HubSpot customers add Operations Hub Enterprise to the HubSpot CRM platform, they get increases to their existing limits on lists, reports, and workflows, ensuring that their tech stack scales in line with their rate of growth.

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