Maker Of SINGER, HUSQVARNA VIKING, And PFAFF Sewing Machines Personalizes In-Store Shopping With Oracle

SVP Worldwide taps Oracle Retail solutions to give shoppers and associates a high-value shopping experience

SVP Worldwide, the world’s largest consumer sewing machine provider is stitching together a better experience for customers with Oracle Retail. With consumers spending more time at home during the pandemic, SVP Worldwide saw a surge in sales for its household brand name sewing machines, SINGER®, HUSQVARNA VIKING®, and PFAFF®. To ensure consumers had a great experience when they returned to its 171 stores, SVP Worldwide upgraded to the latest Oracle Point of Service (POS) and Retail Customer Relationship Management (Retail CRM) systems. The upgrade was led by Oracle Retail Consulting (ORC).

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“Our brand’s commitment is to inspire and delight our creative customers around the world,” said Kevin Blanchard, Chief Information Officer at SVP Worldwide. “By bringing agility to the customer experience, we can deliver a more fulfilling shopping experience in our stores. From an operational point of view, this project allows us to incorporate the needs of our store associates while lowering support and hardware costs.”

By upgrading to the latest version of Oracle Retail Xstore Point-of-Service, SVP can better connect with its in-store shoppers. For example, expert SVP Worldwide associates can now use their mobile devices to step away from the fixed cash register to ideate with the customers and provide a deeper level of customer service. Having a complete view of the customer’s history and preferences through Oracle Retail Customer Engagement is not only helping associates better engage with shoppers but is also fueling marketing efforts to offer a more personalized approach for gift cards and promotions for new and existing loyalty program members.

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“Continual innovation in our omnichannel retail portfolio combined with the deep knowledge of our consulting group is a winning combination for retailers like SVP Worldwide,” said Mike Webster, senior vice president, and general manager, Oracle Retail. “For a specialized craft, such as sewing, it’s so important to have knowledgeable associates that can really get in and help customers anywhere in the store. With the latest versions of Oracle Retail technology, SVP Worldwide will be able to give customers that highly-personal experience they are looking for.”

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