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Newegg Teams Up With Intel at PAX West

Online tech retailer lands at West Coast’s premier gaming convention

Newegg Commerce, a leading global technology e-commerce retailer, revealed the scope of its presence at PAX West, a celebration of gaming and gaming culture, which runs tomorrow through Sept. 5 at the Seattle Convention Center.

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“Collaborating with Intel in its PAX East booth was a success for Newegg to meet enthusiastic PC users earlier this year so we’re looking forward to continuing that momentum at PAX West.”

Located inside Intel’s booth (Booth Nos. 2301 and 2503), Newegg will offer on-stage presentations by video hosts and provide show attendees with exclusive giveaways throughout the four days.

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Newegg will display and later give away a custom Intel Gamer Days gaming PC built by the company’s in-house PC building team, Buildeniac Inc. The unique PC is powered by a 12th Gen Intel Core i9-12900K processor and is a g******* promotion for PAX West attendees themed around Intel’s Gamer Days online festival of deals, drops and unique streaming events.

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Newegg will also reprise its T-shirt g******* contest, which will offer lucky fans a special Newegg T-shirt distributed at various times in the Intel booth and additionally the opportunity to win a $1,000 Newegg spending spree. One winner will be randomly chosen each day of the four-day convention by the Newegg Studio team if that person is found wearing the Newegg shirt in the convention center at a specific time during the contestant search.

“We’ve lined up activations in the Intel booth to excite gamers about our brand. The custom gaming build should really capture people’s attention,” said Jim Tseng, Director of Product Management for Newegg. “Collaborating with Intel in its PAX East booth was a success for Newegg to meet enthusiastic PC users earlier this year so we’re looking forward to continuing that momentum at PAX West.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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