Tele-Plus Uses Partner Portal Technology From ZINFI To Successfully Launch New Hosted Telephony Solution

Using co-branded marketing assets downloaded from ZINFI partner portal, Tele-Plus quickly generates interest in the new solution and closes multiple sales

ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, announced that Tele-Plus Corporation has been leveraging ZINFI’s partner portal technology to complete a highly successful launch of a new offering: UNIVERGE BLUE® cloud services.

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UNIVERGE BLUE is the first comprehensive hosted services solution Tele-Plus has provided to clients in its 40+ years in business, so before launch the company needed an effective way to inform prospects and existing customers about the new solution and its benefits. “We’ve traditionally been an on-premise telephone services supplier,” says Frank Guthrie, VP of Business Development & Sales at Tele-Plus. “The main challenge for us was getting the word out to the customer that we now offer hosted services. It was important to launch it with professionalism.”

During a brief training session with a ZINFI representative, Guthrie learned that the partner portal—provided to Tele-Plus by UNIVERGE BLUE’s OEM—contained a wealth of marketing collateral, product specs and other pertinent, up-to-date information that could be downloaded, easily co-branded, and distributed to potential customers. “The sales staff quickly gained confidence in the materials from the portal. They were professional, well put-together, easy to understand and easy to explain to our customers. It created that confidence in the sales team to go out there and push this new product.”

In just a few months after the solution was introduced, Tele-Plus’s sales team provided quotes to “50 or 60” potential customers, Guthrie notes, and sold more than a dozen UNIVERGE packages that he expects to generate around $12,000 in recurring monthly revenue. “It was very exciting for us,” he says.

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“The Tele-Plus story is a perfect example of how easy-to-use, well-designed channel management software can help resellers and distributors generate awareness among their customers and prospects while earning significant ROI for OEMs and other companies doing business in a channel environment,” said Sugata Sanyal, founder and CEO of ZINFI. “The ZINFI partner portal is simply a great tool for cost-effective digital collaboration between enterprises and their partner base.”

To learn more about Tele-Plus’s use of the ZINFI partner portal

In April 2020, ZINFI was named a leader in The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020 report, receiving the highest possible (5 out of 5) scores in the criteria of “Product innovation roadmap,” “Pricing strategy,” “Supporting products and services” and “Number of employees.” The report states, “…what sets ZINFI apart is its commitment to modularity, which makes it equally appropriate for a small to medium-size business (SMB) that is automating its channel management for the first time or a large global manufacturer that is filling gaps or transforming its channel technology.” The report also notes ZINFI’s “…strong workflow and collaboration tools that optimize processes among ZINFI’s agency partners, partners’ enterprise customers, and ZINFI’s in-house multilingual (14 languages) partner marketing concierge services for lead, campaign, and MDF management.”

Later in 2020, ZINFI was also named a leader in another Forrester report: The Forrester Wave™: Partner Relationship Management Q4 2020 report, where ZINFI received 5 out of 5 (the highest possible) scores in the “Product innovation roadmap” criterion in the “Strategy” category and in the “Partner co-selling and co-marketing” criterion in the “Current offering” category. ZINFI also tied for the highest score among the participants in the “Partner performance and incentives” criterion (4.4 out of 5).

ZINFI offers its potential customers a 30-day f********* (no credit card required) providing access to its entire Unified Channel Marketing (UCM) automation platform. This will allow any prospective buyers to test-drive its industry-leading channel management applications before making a purchase decision.

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