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Tractable and Impel (Formerly Spincar) Partner to Transform Transparency in Online Automotive Sales

Impel (formerly SpinCar), a global leader in digital automotive engagement software, and Tractable, the company developing artificial intelligence (AI) for visual assessment and disaster recovery, announced a collaboration that will enhance automotive digital merchandising with real-time damage condition reporting. Consumers engaging with Impel’s 360˚ WalkArounds on dealership website listings will be able to access detailed vehicle condition insights created through Tractable’s industry-leading AI.

Through the collaboration, companies using Impel’s digital merchandising products will be provided with a Tractable condition report that accurately assesses a vehicle and identifies external damage. The collaboration establishes a new level of transparency and immersion in the vehicle shopping journey, building consumer trust and confidence, while reducing surprises and disruptions during the vehicle sales process.

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Impel’s digital engagement platform enables vehicle sellers to deliver more personalized customer experiences at every touchpoint. Powered by conversational AI technology and the industry’s most granular shopper data set, the company’s applications help retailers drive greater efficiency and effectiveness across their entire operation. Tractable’s visual AI solutions enable businesses of all types to assess, inspect, repair and transact assets at scale.

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Michael Quigley, Impel’s president and co-founder, said, “Purchasing a vehicle is one of the largest transactions in a consumer’s lifetime, and with 80% of the automotive shopping journey now happening online, it’s vital that dealers do everything possible to instill confidence in the buying decision. By partnering with Tractable, we can revolutionize online vehicle exploration by enabling dealers to create an engaging and transparent experience that builds consumer trust, providing shoppers with precise and accurate details about a car’s condition and the potential associated repair costs.”

Alex Dalyac, CEO and co-founder of Tractable said, “The number one worry for a consumer buying a used or pre-owned vehicle is its condition and the potential for unseen blemishes and damage that aren’t reported or readily visible. Working with Impel, we’ll help to solve this problem by adding transparency into the process to build greater trust between dealers and customers.”

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